Sewing machine

Agency Network: 
April 2010

Print advertisment created by Mediap, Colombia for Dolex, within the category: Pharmaceutical.

Instant relief from pain

Advertising Agency: Mediap, Bogotá Colombia
Art Director: Andres Benavides
Copywriter: Jorge Orozco

Comments (4)

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Highest Rated

meraj's picture
Activity Score 216 dream ??

Gearbox's picture
Activity Score 116

Did she put a needle through her finger? Dolex (acetaminophen) isn't strong enough for that, and any tablet-based delivery method will take fifteen minutes or more to have any effect. She'd have better luck with a topical lidocane product.

Also, the ad is really first thought and doesn't have too much of an idea behind it, besides the obvious display of unrealistic efficacy. "Pain relief, huh? Why don't we show someone getting hurt, and then say the product works?" Yeah. Add that idea to four quarters and you've got change for a dollar.

meraj's picture
Activity Score 216 dream ??

hufflepoff's picture
Activity Score 430

lol, this is bad

otrova gomas's picture
otrova gomas
Activity Score 47

Que disparate!