Dolce HD: The Gold Nugget

A single detail can write history.

The ads are placed in a National Geographic history magazine. We wanted to dramatize the importance of High Definition details, how one single detail makes all the difference.

Advertising Agency: GMP Advertising, Bucharest, Romania
Group Creative Director: Olivia Basag
Creative Director: Stefan Vasilachi
Art Director: Florin Padurean
Copywriter: Laur Raboj
Illustrator: Mihai Tenovici
Senior Account Executive: Oana Isac
Account Director: Ioana Cadir
Published: March 2012

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3 comments

Gi_bo's picture
Gi_bo
1385 pencils

I like the idea but it seems to be read backwards

GiBo

kleenex's picture
kleenex
28787 pencils

write or even rewrite.

Chopper's picture
Chopper
1015 pencils

A gold nugget is not a detail and certainly it was not a well-dressed tourist that found it at the beginning.
Great painting.

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