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The Gold Nugget

Agency: 
Published/Aired: 
March 2012
Description: 

The ads are placed in a National Geographic history magazine. We wanted to dramatize the importance of High Definition details, how one single detail makes all the difference.

A single detail can write history.

Advertising Agency: GMP Advertising, Bucharest, Romania
Group Creative Director: Olivia Basag
Creative Director: Stefan Vasilachi
Art Director: Florin Padurean
Copywriter: Laur Raboj
Illustrator: Mihai Tenovici
Senior Account Executive: Oana Isac
Account Director: Ioana Cadir

Comments (3)

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Highest Rated

Chopper's picture
Chopper
Activity Score 1015

A gold nugget is not a detail and certainly it was not a well-dressed tourist that found it at the beginning.
Great painting.

gioborde's picture
gioborde
Activity Score 1387

I like the idea but it seems to be read backwards

GiBo

kleenex's picture
kleenex
Activity Score 43505

write or even rewrite.

Chopper's picture
Chopper
Activity Score 1015

A gold nugget is not a detail and certainly it was not a well-dressed tourist that found it at the beginning.
Great painting.

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