Dolce HD: The Flea

A single detail can write history.

The ads are placed in a National Geographic history magazine. We wanted to dramatize the importance of High Definition details, how one single detail makes all the difference.

Advertising Agency: GMP Advertising, Bucharest, Romania
Group Creative Director: Olivia Basag
Creative Director: Stefan Vasilachi
Art Director: Florin Padurean
Copywriter: Laur Raboj
Illustrator: Mihai Tenovici
Senior Account Executive: Oana Isac
Account Director: Ioana Cadir

March 2012

1 comment

lemonAd's picture
343 pencils

The idea is weak. The art is very good, nicely executed. Only problem is this ad only works for people who know their history and are pretty well educated. Especially the The California Gold Rush one.

when life gives you lemons make a lemonade stand.

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