Dojo115: Rock 'n Roll is back in Advertising

No idea means no job. We hate the word “passion”- this ain’t no Fifty Shades of Grey, you wussies! Every idea better be different - or we don’t get paid. Individually, we’ve won a shit load of awards: www.dojo115.com. We don’t make kak. Nooit. For nobody. (But look, we are negotiable).

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Adam Wittert
Art Director: Marais Janse Van Rensburg
Illustrator: Marais Janse Van Rensburg
Photographer: Des Ellis
Producer: Candice Collet / RHO
Retoucher: George / Hue Grey
Styling: Leksa Menzies
Guns: Southern Arms
Published: October 2012

9 comments

charithco's picture
charithco
177 pencils

confused o.O!

"Art is my life's satisfaction"

Klara K.'s picture
Klara K.
2695 pencils

I like the strong positioning. And the ladyman in the slight middle right has just a fabulous legs!

Adman3000's picture
Adman3000
2 pencils

Yes Pie man. You are correct. They are suspiciously good legs.

Adman3000. Behold - an ad!

TakAds's picture
TakAds
178 pencils

I can see the rock and roll, but i can't see Advertising. The concept is good, but is first idea.
Lo que intento decir es, Puedo ver el Rock&Roll pero no la publicidad, quizás hubiese mostrado como aplica ese "Rock&Roll" a la hora de hacer publicidad, quizás a la hora de presentarle al cliente una campaña, cómo lo haría esta agencia, digamos, por un lado la forma convencional y por el otro la forma dojo115, como se comportarían a la hora de pensar, quizás algo extremo, no sé. El concepto me gusta, pero la idea es básica. Esta es mi humilde opinión. (I don't know how tell this in english)

Andrej Troha's picture
Andrej Troha
613 pencils

So, lets pretend (for argument's sake) that you are an marketing director or exec in some fictitious company. And you are shopping for an agency. Budgets are cut in half, and there's war on the market. Since 2008 the shit is serious... And you expect this exec to say: "Yes, I will trust my hard earned ad money to this guys! They sure know what advertising is. They will spent it wisely and be careful with every cent!".
Wake up. This aren't the nineties.There's no more r'n'r in advertising, those times are over... forever.
Oh, and btw: nobody cares about awards. Not any more...

zarkos's picture
zarkos
847 pencils

It depends of the market.
Oh. and everyone cares about the awards. Get a Lion or Pencil and you will see.

Andrej Troha's picture
Andrej Troha
613 pencils

Did that and it didn't help. Oh, and Epica, too.
Only people who care about advertising awards are advertisers, not clients. Trust me on this one.

charithco's picture
charithco
177 pencils

hmm i got that nw

"Art is my life's satisfaction"

kleenex's picture
kleenex
26358 pencils

I guess this works for an ad agency.

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