Agency Network: 
January 2007

Print advertisment created by D/Araújo, Brazil for Döhler, within the category: House, Garden.

Döhler Embroidery products. Even what's scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart

Comments (10)

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SwampBug's picture
Activity Score 18

LOL.. simple, but I feel, effective!.. Kinda cute too

When Life gives you lemons, grab the salt & tequila & call me over!!

marton.santos's picture
Activity Score 37

aliás...sempre gostei!

robottttrockkkk's picture
Activity Score 814

divertido. jajajaja

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NatalieM's picture
Activity Score 1685

I like the art direction and the line, but what does it say about the products? Is the hobby of embroidery intimidating?

Rachel.Mann's picture
Activity Score 450

Awwwwwwe, teeny wittle overalls! *melts*

I don't get it - is everything they embroider "Cute"?

Neil Levy's picture
Neil Levy
Activity Score 314

i like these. sure, they're a little spec feeling (6 ads for a client with no budget to probably run one) but they're well executed and i think a simple idea. just like steve martin said "you can't write a sad banjo song" so i forgive it. and also, in your efforts to make your book better any client big or small is fair game. so nice job. one question: wondering why the whole ad isn't embroidered. why is there a floating line of type on it. wouldn't it have made sense to embroider every detail? art directors should write back as i'd love to see their opinions.
be well,

mlsman5000's picture
Activity Score 128

I agree art directionally everything should have been embroidered. It might have been cool if it was on that round thing that they use with some stuff half finished and thread hanging down etc they should have really pushed it, because to be honest I think the art direction is the only thing this ad has, (or would have rather) going for it. That line doesn't make any sense to me maybe it's lost in translation.

monicamexico's picture
Activity Score 830

Embroidery products? I don't think so.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


Guest's picture

mais fraco que caldo de bila.