Döhler: Wolf

Döhler Embroidery products. Even what's scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
Published: January 2007

10 comments

SwampBug's picture
SwampBug
18 pencils

LOL.. simple, but I feel, effective!.. Kinda cute too

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When Life gives you lemons, grab the salt & tequila & call me over!!

marton.santos's picture
marton.santos
37 pencils

gostei.
aliás...sempre gostei!

robottttrockkkk's picture
robottttrockkkk
814 pencils

divertido. jajajaja

[ http://eltubedeyou.blogspot.com ]

NatalieM's picture
NatalieM
1687 pencils

I like the art direction and the line, but what does it say about the products? Is the hobby of embroidery intimidating?

Rachel.Mann's picture
Rachel.Mann
450 pencils

Awwwwwwe, teeny wittle overalls! *melts*

I don't get it - is everything they embroider "Cute"?

Neil Levy's picture
Neil Levy
314 pencils

i like these. sure, they're a little spec feeling (6 ads for a client with no budget to probably run one) but they're well executed and i think a simple idea. just like steve martin said "you can't write a sad banjo song" so i forgive it. and also, in your efforts to make your book better any client big or small is fair game. so nice job. one question: wondering why the whole ad isn't embroidered. why is there a floating line of type on it. wouldn't it have made sense to embroider every detail? art directors should write back as i'd love to see their opinions.
be well,
-neil.

mlsman5000's picture
mlsman5000
128 pencils

I agree art directionally everything should have been embroidered. It might have been cool if it was on that round thing that they use with some stuff half finished and thread hanging down etc they should have really pushed it, because to be honest I think the art direction is the only thing this ad has, (or would have rather) going for it. That line doesn't make any sense to me maybe it's lost in translation.

monicamexico's picture
monicamexico
830 pencils

Embroidery products? I don't think so.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Yawn

Guest's picture
Guest

mais fraco que caldo de bila.

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