Döhler: Japanese
Service Line Döhler. For all kinds of guest. For all kinds of hotel.
Döhler. Bed, bath and home.
Advertising Agency: D/Araújo, Florianópolis/SC Brazil
Creative Director: Alexandre Guedes
Art Director: Gustavo Luz
Copywriters: Eduardo Fagundes, Thiago Zandonai
Photographer: Walmor de Oliveira
Published: February 2010
15 Comments
Don't understand what Service Line Döhler. For all kinds of guest. For all kinds of hotel.
Döhler. Bed, bath and home means or is selling...the people look like waxworks
what?
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it does not make any sense
Reducing Asians to "a kind of people"? Seriously? Atrocious copy. We should create a Worst Ad of the Day" site. Just for this one.
I don't get it. Could be the translation... but I don't like it anyway
I'm completely lost.
nice branding dignified photos
??
racists? asians are all kinds of people?
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Maybe it sounds oaky in Portuguese.
This is a very thin idea if I get this right (all kind = all races).
don't get it. is there something to get? i mean except "even for asians/africans/indians". that's quiet offensive
i don't even get what their service is
yeah i agree, im asian and quite offended
It really makes sense in portuguese. But in English it sucks a little :D
nice logo...
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