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Japanese

Agency: 
Published/Aired: 
February 2010
9920
Description: 

Print advertisment created by D/Araújo, Brazil for Döhler, within the category: Transport.

Service Line Döhler. For all kinds of guest. For all kinds of hotel.
Döhler. Bed, bath and home.

Advertising Agency: D/Araújo, Florianópolis/SC Brazil
Creative Director: Alexandre Guedes
Art Director: Gustavo Luz
Copywriters: Eduardo Fagundes, Thiago Zandonai
Photographer: Walmor de Oliveira

Comments (15)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

yeah i agree, im asian and quite offended

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Don't understand what Service Line Döhler. For all kinds of guest. For all kinds of hotel.
Döhler. Bed, bath and home means or is selling...the people look like waxworks

xcreativity's picture
xcreativity
Activity Score 2374

what?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

DanielDDB's picture
DanielDDB
Activity Score 53

it does not make any sense

Shawali's picture
Shawali
Activity Score 8442

Reducing Asians to "a kind of people"? Seriously? Atrocious copy. We should create a Worst Ad of the Day" site. Just for this one.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

perromalo's picture
perromalo
Activity Score 429

I don't get it. Could be the translation... but I don't like it anyway

Prime83's picture
Prime83
Activity Score 497

I'm completely lost.

Sven Gali's picture
Sven Gali
Activity Score 845

nice branding dignified photos

silvi's picture
silvi
Activity Score 4172

??

ek kanya's picture
ek kanya
Activity Score 814

racists? asians are all kinds of people?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Dev Kumar's picture
Dev Kumar
Activity Score 834

Maybe it sounds oaky in Portuguese.

Dzsoi's picture
Dzsoi
Activity Score 8490

This is a very thin idea if I get this right (all kind = all races).

Wordnerd's picture
Wordnerd
Activity Score 6692

don't get it. is there something to get? i mean except "even for asians/africans/indians". that's quiet offensive

i don't even get what their service is

LeroyChristian's picture
LeroyChristian
Activity Score 392

yeah i agree, im asian and quite offended

guilherme10k's picture
guilherme10k
Activity Score 8

It really makes sense in portuguese. But in English it sucks a little :D

Geimima's picture
Geimima
Activity Score 824

nice logo...

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