Döhler: Japanese

Service Line Döhler. For all kinds of guest. For all kinds of hotel.
Döhler. Bed, bath and home.

Advertising Agency: D/Araújo, Florianópolis/SC Brazil
Creative Director: Alexandre Guedes
Art Director: Gustavo Luz
Copywriters: Eduardo Fagundes, Thiago Zandonai
Photographer: Walmor de Oliveira
Published: February 2010

15 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

Don't understand what Service Line Döhler. For all kinds of guest. For all kinds of hotel.
Döhler. Bed, bath and home means or is selling...the people look like waxworks

xcreativity's picture
xcreativity
2374 pencils

what?

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DanielDDB's picture
DanielDDB
53 pencils

it does not make any sense

Shawali's picture
Shawali
8407 pencils

Reducing Asians to "a kind of people"? Seriously? Atrocious copy. We should create a Worst Ad of the Day" site. Just for this one.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

perromalo's picture
perromalo
429 pencils

I don't get it. Could be the translation... but I don't like it anyway

Prime83's picture
Prime83
497 pencils

I'm completely lost.

Sven Gali's picture
Sven Gali
845 pencils

nice branding dignified photos

silvi's picture
silvi
4172 pencils

??

ek kanya's picture
ek kanya
814 pencils

racists? asians are all kinds of people?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Dev Kumar's picture
Dev Kumar
834 pencils

Maybe it sounds oaky in Portuguese.

Dzsoi's picture
Dzsoi
6312 pencils

This is a very thin idea if I get this right (all kind = all races).

Wordnerd's picture
Wordnerd
6660 pencils

don't get it. is there something to get? i mean except "even for asians/africans/indians". that's quiet offensive

i don't even get what their service is

LeroyChristian's picture
LeroyChristian
392 pencils

yeah i agree, im asian and quite offended

guilherme10k's picture
guilherme10k
8 pencils

It really makes sense in portuguese. But in English it sucks a little :D

Geimima's picture
Geimima
815 pencils

nice logo...

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