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Delivers Like You Send

Agency: 
Published/Aired: 
July 2011
12476
Description: 

Print advertisment created by McCann, Turkey for Dogan Courier, within the category: Transport.

Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Art Director: Firat Yildiz
Copywriter: Yavuzhan Gel
Illustrator: Metin Akbas
Account Director: Ezgi Baripoglu
Account Manager: Selcan Gülcü
Account Executive: Bilge Ertem

Comments (7)

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jotabjunior's picture
jotabjunior
Activity Score 42

For what ellipsis at the end? Just one final point. But I liked it.

atb2005's picture
atb2005
Activity Score 13557

I don't get it. How does the visual support the copy? If I am sending the painting on the left, why does it look different on the right? Seems to me it has not been delivered like I sent it..

murugesh's picture
murugesh
Activity Score 75

yes, even i have the same question?

historica's picture
historica
Activity Score 110

its common......

ace85le's picture
ace85le
Activity Score 3935

Visual wins. But visual+tagline fails, which practically makes it a big fail.

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Adjiherdanto's picture
Adjiherdanto
Activity Score 23

"delivers like you send"...

is it " like you send" is from a good painting into a broken painting?

Simularch's picture
Simularch
Activity Score 2

The thing is - it functions inversivly: when you give somebody something valuable - you want it to be secured, but the thought of something would happen remains - this ad point on the poor case of delivery ( when the painting was, most likely, substituted by the fake)? and tells you (subject of the ad) that this company knows about such possibility ( by this it gains in credibility) and the tag line reassures you that "THIS" ( depicted by the image itself) not gonna happen... the joke in the structure of the ad ( discrepancy of the paintings) is rather targeted on people who are frequently faced with delivery...

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