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Delivers Like You Send

Agency: 
Published/Aired: 
July 2011
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Description: 
Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Art Director: Firat Yildiz
Copywriter: Yavuzhan Gel
Illustrator: Metin Akbas
Account Director: Ezgi Baripoglu
Account Manager: Selcan Gülcü
Account Executive: Bilge Ertem

Comments (7)

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Highest Rated

Simularch's picture
Simularch
2 Activity Scores

The thing is - it functions inversivly: when you give somebody something valuable - you want it to be secured, but the thought of something would happen remains - this ad point on the poor case of delivery ( when the painting was, most likely, substituted by the fake)? and tells you (subject of the ad) that this company knows about such possibility ( by this it gains in credibility) and the tag line reassures you that "THIS" ( depicted by the image itself) not gonna happen... the joke in the structure of the ad ( discrepancy of the paintings) is rather targeted on people who are frequently faced with delivery...

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