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Delivers Like You Send

Agency: 
Published/Aired: 
July 2011
12475
Description: 

Print advertisment created by McCann, Turkey for Dogan Courier, within the category: Transport.

Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Art Director: Firat Yildiz
Copywriter: Yavuzhan Gel
Illustrator: Metin Akbas
Account Director: Ezgi Baripoglu
Account Manager: Selcan Gülcü
Account Executive: Bilge Ertem

Comments (7)

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Highest Rated

Simularch's picture
Simularch
Activity Score 2

The thing is - it functions inversivly: when you give somebody something valuable - you want it to be secured, but the thought of something would happen remains - this ad point on the poor case of delivery ( when the painting was, most likely, substituted by the fake)? and tells you (subject of the ad) that this company knows about such possibility ( by this it gains in credibility) and the tag line reassures you that "THIS" ( depicted by the image itself) not gonna happen... the joke in the structure of the ad ( discrepancy of the paintings) is rather targeted on people who are frequently faced with delivery...

jotabjunior's picture
jotabjunior
Activity Score 42

For what ellipsis at the end? Just one final point. But I liked it.

atb2005's picture
atb2005
Activity Score 13557

I don't get it. How does the visual support the copy? If I am sending the painting on the left, why does it look different on the right? Seems to me it has not been delivered like I sent it..

murugesh's picture
murugesh
Activity Score 75

yes, even i have the same question?

historica's picture
historica
Activity Score 110

its common......

ace85le's picture
ace85le
Activity Score 3935

Visual wins. But visual+tagline fails, which practically makes it a big fail.

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Adjiherdanto's picture
Adjiherdanto
Activity Score 23

"delivers like you send"...

is it " like you send" is from a good painting into a broken painting?

Simularch's picture
Simularch
Activity Score 2

The thing is - it functions inversivly: when you give somebody something valuable - you want it to be secured, but the thought of something would happen remains - this ad point on the poor case of delivery ( when the painting was, most likely, substituted by the fake)? and tells you (subject of the ad) that this company knows about such possibility ( by this it gains in credibility) and the tag line reassures you that "THIS" ( depicted by the image itself) not gonna happen... the joke in the structure of the ad ( discrepancy of the paintings) is rather targeted on people who are frequently faced with delivery...

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