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Published/Aired: 
June 2007
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A healthy heart, is a strong heart.

Advertising Agency: BBDO, Argentina
Creative Directors: Bruno Tortolano
Art Director: Bruno Tortolano
Copywriter: Joaquín Cubria
Photographer: Ale Burset

Comments (17)

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juliangray's picture
juliangray
987 Activity Scores

actually in Argentina to make such statements you have to show research proofs to a regulating office. When it comes to health everything must be aproved by them to get published. They make sure you dont overpromise, or sell magical solutions. Thats why the copy line talks not about preventing a heart attack, but of a way to get a "stronger heart" that will help you to overcome this situations.

so this is probably based on cientifics proofs.

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