Frits Harkema's picture
Frits Harkema
713 pencils

It's Volkswagen. And Brasil. So it's a Cannes Lion. Even if it's a dog.

Goblin's picture
409 pencils

Very nice photo. But I'm sorry did I missed something in this ad? don't get it at all...

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consolidated.db's picture
545 pencils


onestepahead's picture
97 pencils

and the point is... the connect to the product benifit is atleast a 100 light years away.

ChuckNorris's picture
834 pencils

Uh, no it's not.

Follow your instincts >> Go out in the sun >> Buy a car with a sun roof.

Pretty straight forward, IMO.

theartiz's picture
82 pencils

Yeah Right! Like the Dogs gonna buy the Car instinctively.

"Wag To go, Doggy!"

Heaven's picture
88 pencils

Y el perro qué??????

onestepahead's picture
97 pencils

No it's not:

Follow your insticts>> Go out in the sun >> buy a convertible

see that makes sense too. Moreover if at all I need to showcase affinity towards sunlight, i would rather show an allegator or a plant... but a DOG. comeon.
The Dog out here a weak link between the product and its benefit.

copywriter.txt's picture
828 pencils

Hey, one step ahead, please return five houses in this game. : )

Just kiddin.

My dogs love to take a nap at the sun. This ads work very well.

theanc's picture
2783 pencils

My cats do the same but I still agree with everybody that thinks this is really far to get it. Come on, this is an ad, not a puzzle game.

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copywriter.txt's picture
828 pencils

For me is Crystal Clear.

Or, like one of my ex-cd say: surfer's proof.

morrelhasideas's picture
42 pencils

follow the light doggy - just follow it.

triptancio's picture
69 pencils

ya entiendo.

Don Rapper's picture
Don Rapper
223 pencils

i think if you have to explain an ad, it doesn't work... most people don't take a minute to look an ad, so the message has to go through quickly... for me, it doesnt work. But the look of the ad is very nice.

caju's picture
123 pencils

Cannes 2008.
No matter what you think.

Don Rapper's picture
Don Rapper
223 pencils

right... because it doesnt matter what people think in advertising....
you must be a very very bad creative then...

JAG's picture
166 pencils

If you've ever had a dog or cat, it will be very clear. Buuuut, connection to product is weak.

kgeiger's picture
7287 pencils

The titel is off Ivan. It's a Volkswagen, not a Volswagen. Or maybe it's just a VW.

stitchy's picture
779 pencils


AmandaCarolina's picture

Are you guys freaking crazy? This is too good! I don´t think you got the "follow your instincts" idea. Animals don't think, they have instincts, they like the sun. My dog goes outside at the same time everyday to take a sunbath. Human-beings think AND have instincts. It basically says, follow the instincts!

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