Summer check, 3

Agency Network: 
May 2011

Print advertisment created by Leo Burnett, Italy for Dodge, within the category: Automotive.

Get your car ready for summer.

Advertising Agency: Leo Burnett, Italy
Creative Directors: Paolo Dematteis, Riccardo Robiglio
Client Creative Director: Flavio Martucci
Copywriter: Gabriele Di Donato
Art Director: Silvia Santarelli
Account Director: PierAugusto Piergiovanni
Photography / Postproduction: Winkler&Noah

Comments (17)

Log in or register to post comments

Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I got it, what is everybody not your car ready for summer

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Ragazzi ragazzi, non ci siamo!
Questo è il solito mix di cose di quando non si hanno idee.
Un pezzo di brief più un altro pezzo di brief e si pensa di fare una campagna.
Ma scherziamo?
Occasione buttata alle ortiche. Peccato.

(Very basic mix of things. Italy and Leo deserves more. What a pity!)

elyoshiro's picture
Activity Score 546


ivan's picture

May I kindly ask you to be more elaborate! :)

nerio's picture
Activity Score 166

I don't get it... can anyone explain this?

Cam0408's picture
Activity Score 4

The sunglasses are car headlights. I think they intended to use sunglasses to symbolize summer.

nerio's picture
Activity Score 166

I still don't get why the headlights... it just makes no sense...

Wordnerd's picture
Activity Score 6692

oh that hurts...

Boxey's picture
Activity Score 8881

Makes no sense.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I had no idea what I was looking at until I red the payoff - I get it, but it's not leaving me with any clear message. Why? Why for summer and why Dodge service? Seems a bit weird.

gioborde's picture
Activity Score 1387

They look more like reading glasses rather than sunglasses. This kind of execution really bores me. Very basic, very dull and communicates nothing


morse's picture
Activity Score 18006

It's not amazing, but it's ok.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AKesseli's picture
Activity Score 210

Too faint in more than one area. Seriously, what about that makes you want to take your car in to Dodge to have them tell you something's wrong with it?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I got it, what is everybody not your car ready for summer

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203


shahidali's picture
Activity Score 4069

what has sunglasses got to do with car headlights or for that matter with summer?


Floristo's picture
Activity Score 47

WTF Italian ad

Glut's picture
Activity Score 3935

not good at all. Got nothing to do.