Dodge: Summer check, 3

Get your car ready for summer.

Advertising Agency: Leo Burnett, Italy
Creative Directors: Paolo Dematteis, Riccardo Robiglio
Client Creative Director: Flavio Martucci
Copywriter: Gabriele Di Donato
Art Director: Silvia Santarelli
Account Director: PierAugusto Piergiovanni
Photography / Postproduction: Winkler&Noah


Filipello Manuela's picture
Filipello Manuela
235 pencils

Ragazzi ragazzi, non ci siamo!
Questo è il solito mix di cose di quando non si hanno idee.
Un pezzo di brief più un altro pezzo di brief e si pensa di fare una campagna.
Ma scherziamo?
Occasione buttata alle ortiche. Peccato.

(Very basic mix of things. Italy and Leo deserves more. What a pity!)

elyoshiro's picture
546 pencils


ivan's picture

May I kindly ask you to be more elaborate! :)

nerio's picture
166 pencils

I don't get it... can anyone explain this?

Cam0408's picture
4 pencils

The sunglasses are car headlights. I think they intended to use sunglasses to symbolize summer.

nerio's picture
166 pencils

I still don't get why the headlights... it just makes no sense...

Wordnerd's picture
6660 pencils

oh that hurts...

Boxey's picture
8885 pencils

Makes no sense.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I had no idea what I was looking at until I red the payoff - I get it, but it's not leaving me with any clear message. Why? Why for summer and why Dodge service? Seems a bit weird.

Gi_bo's picture
1385 pencils

They look more like reading glasses rather than sunglasses. This kind of execution really bores me. Very basic, very dull and communicates nothing


morse's picture
16638 pencils

It's not amazing, but it's ok.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AKesseli's picture
210 pencils

Too faint in more than one area. Seriously, what about that makes you want to take your car in to Dodge to have them tell you something's wrong with it?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I got it, what is everybody not your car ready for summer

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils


shahidali's picture
4069 pencils

what has sunglasses got to do with car headlights or for that matter with summer?


Floristo's picture
47 pencils

WTF Italian ad

Glut's picture
3947 pencils

not good at all. Got nothing to do.

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