Dodge Dart: Red

Advertising Agency: Wieden + Kennedy, USA
Creative Directors: Aaron Allen, Joe Stapes
Art Director: Devin Gillespie
Photographer: Christopher Griffith
Published: September 2012


tazyboy's picture
777 pencils

Not up to the standard for this agency

the_lizard_king's picture
1259 pencils

I like the art. The copy is trying to hard to sell me a dodge. I mean it is creating a very pseudo-attitude and aura around the brand which is not really necessary.

And then GOD said...
Let there be creativity!!!

Klara K.'s picture
Klara K.
2695 pencils

I guess the copy was supposed to awake the American spirit but it's just flat and doesn't create any emotion.

philippertl's picture
656 pencils

I think it would've been better without 'the end' and make the visuals more 'American', it seems a bit flat to me

nycril's picture
4 pencils

I like the design but why there are street-reflections on the car? Also it remembers a bit on the "Imported from Detroid" claim.

ankitadv's picture
826 pencils


goldi's picture
279 pencils

Car smaller please,
and are you sure that the light is comming so hard from the left?
Corect the shadow or put a spotlight to the left. and corect the reflections on the door please i can see the forest.
red on red.. i don't know.. sorry

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