Dodge Dart: Red

Advertising Agency: Wieden + Kennedy, USA
Creative Directors: Aaron Allen, Joe Stapes
Art Director: Devin Gillespie
Photographer: Christopher Griffith
Published: September 2012

Related videos by Shutterstock

7 comments

tazyboy's picture
tazyboy
777 pencils

Not up to the standard for this agency

the_lizard_king's picture
the_lizard_king
1259 pencils

I like the art. The copy is trying to hard to sell me a dodge. I mean it is creating a very pseudo-attitude and aura around the brand which is not really necessary.

And then GOD said...
Let there be creativity!!!

Klara K.'s picture
Klara K.
2695 pencils

I guess the copy was supposed to awake the American spirit but it's just flat and doesn't create any emotion.

philippertl's picture
philippertl
656 pencils

I think it would've been better without 'the end' and make the visuals more 'American', it seems a bit flat to me

nycril's picture
nycril
4 pencils

I like the design but why there are street-reflections on the car? Also it remembers a bit on the "Imported from Detroid" claim.

ankitadv's picture
ankitadv
826 pencils

nice

goldi's picture
goldi
265 pencils

Car smaller please,
and are you sure that the light is comming so hard from the left?
Corect the shadow or put a spotlight to the left. and corect the reflections on the door please i can see the forest.
red on red.. i don't know.. sorry

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments