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Doctors of the World, Netherlands: Perspective

Doctors of the World, Netherlands: Perspective
Your rating: None Average: 8.7 (115 votes)

This poster hangs on the wall of waiting rooms at the doctor. This way we let Dutch people know how privileged they are when it comes to medical care, and thus how appropriate it would be for them to help Doctors of the World help the less privileged.

Advertising Agency: EuroRSCG Amsterdam, Netherlands
Creative Directors: Laurens Boschman, Joost van Praag Sigaar
Executive Creative Director: Lorenzo de Rita
Art Director: Laurens Boschman
Copywriter: Joost van Praag Sigaar
Account Handling: Willem Nas, Eefje Beekmans
Published: September 2007

Comments

ivan's picture
Guest's picture

¡Cuba 170:1!

LeeHarvey's picture 1798 pencils

Very clever!

coldnfuzzy's picture 60 pencils

It's a typo. Instead of a '.' there should be a ',' the large numbers. Unless they write numbers like that in the Netherlands.

Barkach's picture 197 pencils

Yes, they DO WRITE numbers like that, in matter of fact, most countries do.

I like a lot this ad, I'm not sure if in the Netherlands they'll get the message,but I'm sure Cubans and Russians will.

Guest's picture

so what would the number per doctor in holland be

Joost van Praag Sigaar's picture

It's indeed not a typo. In the Netherlands, as in other European countries, we use the dot to seperate large numbers although one is also allowed to use a comma. We actually never thought of the fact that this might be different somewhere else but you are probably right: in the US one always uses the comma. Well, not with us.

panasit's picture 687 pencils

Great idea and good execution.

-Tung
--good idea is enemy of great idea

BOOBJOB LOOBCANNON's picture 1872 pencils

Its a good idea, but its not specific to the Netherlands.

It could work for any of the most developed countries.

To be great, it needs to speak more to the Dutch than everyone else.

It doesn't right now.

We're going to need more lube.

Reg Bryson cover's picture

Very good idea, execution is perfect.

tessfeb01's picture

i would like to see a similar map, but with information on how many of these inhabitants can afford or even have access to medical care.

Guest's picture

b b b b b boooooooooring

coldnfuzzy's picture 60 pencils

Thanks for clearing that up.

ssguixi's picture 183 pencils

LOVE it

chad's picture

The period in the numbers is not a typo, but the possessive "area's" in the copy is...

Guest's picture

yet another reason to move my kids and myself to europe...

Guest's picture

where is the dominican republic???? i need to know their's!!!!

Guest's picture

cuba rocks, they win! better tehn europe!!!

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