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aldearomana's picture
Activity Score 16

Sorry, pero no entiendo esta idea.

like.a.boy's picture
Activity Score 227

obviously I'm not the targeted audience... don't get it

Stigset's picture
Activity Score 1454

if you ad the value of each letter, you get the same sum for both names (do the math)

JTW926's picture
Activity Score 184

nice, i like the campaign. very simple, and straight foward! and fun too

Fractal Rene's picture
Fractal Rene
Activity Score 65

Great insight, the executions of castro=bush and jordan=maradona are brilliant.

ixblitzxi's picture
Activity Score 17

too bad.. you.. can't.. use NAMES.. in scrabble.

Stigset's picture
Activity Score 1454

good point.... ruins the ad a bit

Mr Hughes's picture
Mr Hughes
Activity Score 386

That's a very basic rule too. Wouldn't take much research to find it out... just read the rules!

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

great point.

though, they could easily flip it to use things other than proper nouns.. i think...

deep_tracy's picture
Activity Score 588

who said you can't? will scrabble police break down your door if you played scrabble with your own rules? you call yourselves creative people?

but yeah, the idea has got nothing to do with the game. this is more of political commentary using scrabble. better as an ad for time magazine or something.

Ozric's picture
Activity Score 4043

Do the math, both names have the same score, I guess that's what they wanted to say.

dfish's picture
Activity Score 14

I don't think it matters that you can't use names in Scrabble. Because, you see, it's not a game of scrabble. It's an ad.

chimie's picture
Activity Score 156

Still there is a contradiction. If you don't know the game, you Won't understand. Donno what was in the brief :-)

lorsdana's picture
Activity Score 81


leftfield's picture
Activity Score 165

My God this fails.

There are far far far more brilliant ideas for scrabble.

Who cares if a name equals another name ?????

WTF has this to do with the game.

What? you can now have 12 letters at once?



hang-the-dj's picture
Activity Score 1262

100% agree, well put Lefty.

I'm an avid scrabble player and this ad is seriously flawed.

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

amazing ad

jmcho's picture
Activity Score 278

peter griffin is far more hilarious though

Davosk's picture
Activity Score 4815

Please tell me who Peter Griffen is.

whitespace's picture
Activity Score 1953

I remember a campaign for Scrabble years back that went:
"The only time celibacy is better than sex."

Beats this entire series hands down even without Double Letter Score.

Rog's picture
Activity Score 6082

Agreed, whitey!
"The only time you want to get diahorrea"... a great campaign.
This is missing the charm/appeal of the game, for me.
The name name = name name / 'do the math' is leading us/it somewhere else.
And you only ever have 7 letters to play with.

>>>> That's not an ad. THIS is an ad.

shaft_drive's picture
Activity Score 273

actually, it would depend on where one places a tile... a real ad would've used photography.

Shut Theory's picture
Shut Theory
Activity Score 515

what is scrabble??? and why do some letters have the same mathematical value?

ozamu's picture
Activity Score 60

Simple, creativo, lindo y llamativo....que mas se puede pedir...buen trabajo grafico JWT...

aldearomana's picture
Activity Score 16

Sorry, pero no entiendo esta idea.