DNF (Non-smoking association): Worst side
Secondhand smokers are on the worst side of the cigarette.
Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume Ulrich Chifflot
Art Director: Frederic Lerclerc
Copywriter / Photographer: Alban Coret


20 Comments
I think I've seen this before, but well done nonetheless.
this is okay work.
look at this cute babe! they made her face look pathetic! nice copy
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Everartz
| Everartz |
Good one, nice example of 'taking it literal'.
Simple and direct.
exactly what some smokers are doing... this is enough to make non-smokers (and some smokers) agree, but i don't think this is enough to make them stop.
That line is very awkward.
not awkward... very effective.
Nice...
<<.... Method in Madness ....>>
Goooood!!! A bit ironic for a bad "thing"... but well done!
Good copy as well.
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looks funny bt nice ad.
- kk
http://kk-portfolio.blogspot.com
You know what does this ad say? It encourages you to smoke actively, because then you inhale less shit. It's like:
- Why don't we leave this stinky restaurant, honey?
- Have you got any fags? I left mine at home.
But fortunately this copy is based on false assumptions, so active smokers like me risk much more.
The copy is great...but why use a babe? Use someone who is about to be mummified?
I hate second-hand smoke, but I don't agree that it's worse than first-hand smoke.
For every vision, there is a revision
Brilliant
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yeah, thats gonna make me want to stop smoking- poor secondhand smokers!
Good idea none the less!
copywriter out!
anyone posting comments smokers?
copywriter out!
nice...
Great ad.
Simple with ample
hehe...in Kenya fortunately there is a tribe which women smoke like this,where the lit side of the cigarette is on the inside like the visual though filterless cigarettes.Its a coincidence because I dont know culturally why they do it here but I like it.