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DNF (Non-smoking association): Worst side

DNF (Non-smoking association): Worst side
Your rating: None Average: 7.4 (58 votes)

Secondhand smokers are on the worst side of the cigarette.

Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume Ulrich Chifflot
Art Director: Frederic Lerclerc
Copywriter / Photographer: Alban Coret

20 Comments

nice gaijin's picture 815 pencils

I think I've seen this before, but well done nonetheless.

jobo's picture 99 pencils

this is okay work.

everartz's picture 7590 pencils

look at this cute babe! they made her face look pathetic! nice copy
--
Everartz

| Everartz |

Rene Fractal's picture 1430 pencils

Good one, nice example of 'taking it literal'.

vurtomatic's picture 370 pencils

Simple and direct.

whitespace's picture 2055 pencils

exactly what some smokers are doing... this is enough to make non-smokers (and some smokers) agree, but i don't think this is enough to make them stop.

thakiddd's picture 70 pencils

That line is very awkward.

darth_darkcape's picture 100 pencils

not awkward... very effective.

Rajib's picture 371 pencils

Nice...

<<.... Method in Madness ....>>

Pauflies's picture 211 pencils

Goooood!!! A bit ironic for a bad "thing"... but well done!
Good copy as well.
http://pauflies.blogspot.com/

devkarthik's picture 409 pencils

looks funny bt nice ad.

- kk

adgoddess's picture 352 pencils

You know what does this ad say? It encourages you to smoke actively, because then you inhale less shit. It's like:

- Why don't we leave this stinky restaurant, honey?
- Have you got any fags? I left mine at home.

But fortunately this copy is based on false assumptions, so active smokers like me risk much more.

Margaret Gay's picture 144 pencils

The copy is great...but why use a babe? Use someone who is about to be mummified?

p_hollis's picture 34 pencils

I hate second-hand smoke, but I don't agree that it's worse than first-hand smoke.

For every vision, there is a revision

musback's picture 355 pencils

Brilliant
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http://musback.blogspot.com

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http://musback.wordpress.com is looking for a job!

jacaranda's picture 88 pencils

yeah, thats gonna make me want to stop smoking- poor secondhand smokers!

Good idea none the less!

copywriter out!

jacaranda's picture 88 pencils

anyone posting comments smokers?

copywriter out!

james007's picture 10 pencils

nice...

pankajadsoftheworld's picture 424 pencils

Great ad.

Simple with ample

Clief Kole's picture 128 pencils

hehe...in Kenya fortunately there is a tribe which women smoke like this,where the lit side of the cigarette is on the inside like the visual though filterless cigarettes.Its a coincidence because I dont know culturally why they do it here but I like it.

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