DNF (Non-smoking association): Worst side

DNF (Non-smoking association): Worst side

Secondhand smokers are on the worst side of the cigarette.

Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume Ulrich Chifflot
Art Director: Frederic Lerclerc
Copywriter / Photographer: Alban Coret

Your rating: None Average: 7.2 (50 votes)

Comments

Submitted by harshik suraiya on Sun, 2008-01-27 00:33.

very effective copy.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by vijaybhave on Fri, 2008-02-01 05:34.

would u quit smoking after u see this ad?

Submitted by nice gaijin on Sun, 2008-01-27 01:33.

I think I've seen this before, but well done nonetheless.

Submitted by jobo on Sun, 2008-01-27 02:01.

this is okay work.

everartz's picture
Submitted by everartz on Sun, 2008-01-27 03:02.

look at this cute babe! they made her face look pathetic! nice copy
--
Everartz

Submitted by Rene Fractal on Sun, 2008-01-27 19:52.

Good one, nice example of 'taking it literal'.

Submitted by vurtomatic on Sun, 2008-01-27 22:10.

Simple and direct.

Submitted by whitespace on Mon, 2008-01-28 00:05.

exactly what some smokers are doing... this is enough to make non-smokers (and some smokers) agree, but i don't think this is enough to make them stop.

Submitted by thakiddd on Mon, 2008-01-28 00:12.

That line is very awkward.

Submitted by darth_darkcape on Wed, 2008-01-30 14:04.

not awkward... very effective.

Rajib's picture
Submitted by Rajib on Mon, 2008-01-28 04:03.

Nice...

<<.... Method in Madness ....>>

Pauflies's picture
Submitted by Pauflies on Mon, 2008-01-28 05:24.

Goooood!!! A bit ironic for a bad "thing"... but well done!
Good copy as well.
http://pauflies.blogspot.com/

Submitted by devkarthik on Mon, 2008-01-28 08:16.

looks funny bt nice ad.

- kk
http://kk-portfolio.blogspot.com

Submitted by Dzsoi on Mon, 2008-01-28 09:38.

Simple and shocking. Take your cigarette out of my mouth!

Submitted by adgoddess on Mon, 2008-01-28 10:33.

You know what does this ad say? It encourages you to smoke actively, because then you inhale less shit. It's like:

- Why don't we leave this stinky restaurant, honey?
- Have you got any fags? I left mine at home.

But fortunately this copy is based on false assumptions, so active smokers like me risk much more.

Submitted by Margaret Gay on Mon, 2008-01-28 14:49.

The copy is great...but why use a babe? Use someone who is about to be mummified?

Submitted by p_hollis on Mon, 2008-01-28 15:08.

I hate second-hand smoke, but I don't agree that it's worse than first-hand smoke.

Submitted by musback on Tue, 2008-01-29 19:12.

Brilliant
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

jacaranda's picture
Submitted by jacaranda on Thu, 2008-01-31 03:59.

yeah, thats gonna make me want to stop smoking- poor secondhand smokers!

Good idea none the less!

jacaranda's picture
Submitted by jacaranda on Thu, 2008-01-31 04:07.

anyone posting comments smokers?

Submitted by james007 on Thu, 2008-01-31 08:32.

nice...

Submitted by pankajadsoftheworld on Thu, 2008-02-07 01:45.

Great ad.

Simple with ample

Submitted by Clief Kole on Thu, 2008-02-07 02:59.

hehe...in Kenya fortunately there is a tribe which women smoke like this,where the lit side of the cigarette is on the inside like the visual though filterless cigarettes.Its a coincidence because I dont know culturally why they do it here but I like it.