19 comments

beesting's picture
beesting
220 pencils

the third mobile operator........ and?????????????????

help me...........

jonft's picture
jonft
264 pencils

The first giant should be the art director
The second giant should be the copy writer.
The drawf is the CD.
There's no small people

Ravages's picture
Ravages
842 pencils

Much, much better than the dragon one, which I liked, btw.

Jumo's picture
Jumo
592 pencils

Much clear, but it's the same idea : the two giants are the first and the second mobile operators…

---
Jumo,
Art Director FP7 Morocco

brandsurgeon's picture
brandsurgeon
693 pencils

Always wanted to ask... what's "btw" mean?
---

Most times, worst enemies used to be best friends...

Chris's picture
Chris
1987 pencils

by the way

brandsurgeon's picture
brandsurgeon
693 pencils

Thanks man. We live to learn just like we learn to live.

---

Most times, worst enemies used to be best friends...

TopJeff's picture
TopJeff
479 pencils

This is a cool visual, but it seems like their only selling point is that they are NOT the first or second mobile operator. They also emphasize that they are tiny. I don't live in Finland, so I guess I'm not the target audience, but people must really have to hate the #1 and #2 for this to be a really effective campaign.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

x-men's picture
x-men
340 pencils

I like it. Almost always this type of briefs ends in dull and boring ideas. Excelent art direction.

x-men's picture
x-men
340 pencils

I like it. Almost always this type of briefs ends in dull and boring ideas. Excelent art direction.

Blahg's picture
Blahg
616 pencils

Why would being a "giant slayer" appeal to consumers? This may make sense for an ad in the annual investor report but why would you want to advertise the fact that you are less popular and inferior to consumers?

Ravages's picture
Ravages
842 pencils

People like underdogs. People identify with the smaller, apparently-struggling company. Case in point - Linux.

Blahg's picture
Blahg
616 pencils

Linux makes a superior product, it's not a favorite underdog because Microsoft is bigger, if Microsoft's software wasn't often free and fantastic there wouldn't be a market or community around Linux. This company hasn't given any incentive to consumers to switch except that they're smaller.

Guest's picture
Guest

shut up, linux sucks, lol

dimwit's picture
dimwit
18 pencils

i think, the basic idea is just like AVIS ad, we are no. 2 that's why we try harder ....

Guest's picture
Guest

Hey i agree with dimwit....the idea does relate to the whole "that's why we try harder" ad and as DNA looks as themselves as a third mobile operator, they probably have to try extra harder!!! So , on my end, the picture is basically saying, that dna(the small person) is fighting really hard to be competitive against the other two mobiles companies (the giants) and their trying their best to bring them down to their level. However...exactly how did such a small man get two huge giants down? we could look at it from that angle...we can assume that DNA is not a third mobile operator to be reckoned with!!! so push comes to shove...the ad was a genius creation but most people don't have the capacity to sit down an analyze a print ad... because most people tend to like to see what they're getting in BOLD!!!

Guest's picture
Guest

Hey i agree with dimwit....the idea does relate to the whole "that's why we try harder" ad and as DNA looks as themselves as a third mobile operator, they probably have to try extra harder!!! So , on my end, the picture is basically saying, that dna(the small person) is fighting really hard to be competitive against the other two mobiles companies (the giants) and their trying their best to bring them down to their level. However...exactly how did such a small man get two huge giants down? we could look at it from that angle...we can assume that DNA is not a third mobile operator to be reckoned with!!! so push comes to shove...the ad was a genius creation but most people don't have the capacity to sit down an analyze a print ad... because most people tend to like to see what they're getting in BOLD!!!

Guest's picture
Guest

Hey i agree with dimwit....the idea does relate to the whole "that's why we try harder" ad and as DNA looks as themselves as a third mobile operator, they probably have to try extra harder!!! So , on my end, the picture is basically saying, that dna(the small person) is fighting really hard to be competitive against the other two mobiles companies (the giants) and their trying their best to bring them down to their level. However...exactly how did such a small man get two huge giants down? we could look at it from that angle...we can assume that DNA is not a third mobile operator to be reckoned with!!! so push comes to shove...the ad was a genius creation but most people don't have the capacity to sit down an analyze a print ad... because most people tend to like to see what they're getting in BOLD!!!

Carlori's picture
Carlori
2 pencils

Hey i agree with dimwit....the idea does relate to the whole "that's why we try harder" ad and as DNA looks as themselves as a third mobile operator, they probably have to try extra harder!!! So , on my end, the picture is basically saying, that dna(the small person) is fighting really hard to be competitive against the other two mobiles companies (the giants) and their trying their best to bring them down to their level. However...exactly how did such a small man get two huge giants down? we could look at it from that angle...we can assume that DNA is not a third mobile operator to be reckoned with!!! so push comes to shove...the ad was a genius creation but most people don't have the capacity to sit down an analyze a print ad... because most people tend to like to see what they're getting in BOLD!!!

Log in or register to post comments