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Handwriting, Fire Alarm

Agency: 
Published/Aired: 
April 2011
Description: 

At least your kid’s handwriting can be cute.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
Producer: Bruno Werner
Typographer: André Batista
Art Buyer: Gisele Miranda
Retouching: Ariê Magalhães

Comments (13)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

totally agree with curious pencil

nerio's picture
nerio
Activity Score 166

I like the campaign and the product, especially nowadays since a lot of people can't write at all.. but not sure if "cute" is the right word to use...

bakamono's picture
bakamono
Activity Score 1002

The whole thing is meh, I am thinking Bart Simpson and the Simpsons intro. Honestly 3 prints and all of them are the same is this what handwriting is all about?

because therefore it is

kleenex's picture
kleenex
Activity Score 43473

I love it.

Bob.C's picture
Bob.C
Activity Score 1161

The idea is there but three ads could have been: blackboard, toilet wall, and elegantly written graffiti on a brick wall. As they are if you'd already seen one i doubt you'd notice that the other two were different and stop to look

Bob.C's picture
Bob.C
Activity Score 1161

Also re bakamono's Simpson's comment - i remember that the Simpsons had lots of funny lines, they could have used one of those to make it a bit more interesting

Ben_j's picture
Ben_j
Activity Score 10

Reminds me of the Simpsons

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.

createwitty's picture
createwitty
Activity Score 204

nice point curious but may be he used the chair to write the top lines...wud hav loved it in different settings for the other prints..

Shawali's picture
Shawali
Activity Score 8442

They didn't have to put a line. The visual and a logo would have been enough.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

getrich_gg's picture
getrich_gg
Activity Score 50

i wonder how the kid could rech the top of the board!!

Lazarus's picture
Lazarus
Activity Score 1536

Not good.

ace85le's picture
ace85le
Activity Score 3939

Haha if he has to stand on a table or chair to write all those lines, the teacher should be fired for such an anti-safety measure. Awkward tagline layout too.

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Glut's picture
Glut
Activity Score 3937

totally agree with curious pencil

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