DJ&AS Calligraphy Collection: Handwriting, Fire Alarm

At least your kid’s handwriting can be cute.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
Producer: Bruno Werner
Typographer: André Batista
Art Buyer: Gisele Miranda
Retouching: Ariê Magalhães
Published: April 2011

13 comments

nerio's picture
nerio
166 pencils

I like the campaign and the product, especially nowadays since a lot of people can't write at all.. but not sure if "cute" is the right word to use...

bakamono's picture
bakamono
1004 pencils

The whole thing is meh, I am thinking Bart Simpson and the Simpsons intro. Honestly 3 prints and all of them are the same is this what handwriting is all about?

because therefore it is

kleenex's picture
kleenex
34600 pencils

I love it.

Bob.C's picture
Bob.C
1163 pencils

The idea is there but three ads could have been: blackboard, toilet wall, and elegantly written graffiti on a brick wall. As they are if you'd already seen one i doubt you'd notice that the other two were different and stop to look

Bob.C's picture
Bob.C
1163 pencils

Also re bakamono's Simpson's comment - i remember that the Simpsons had lots of funny lines, they could have used one of those to make it a bit more interesting

Ben_j's picture
Ben_j
10 pencils

Reminds me of the Simpsons

CuriousPencil's picture
CuriousPencil
4227 pencils

Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.

createwitty's picture
createwitty
204 pencils

nice point curious but may be he used the chair to write the top lines...wud hav loved it in different settings for the other prints..

Shawali's picture
Shawali
8433 pencils

They didn't have to put a line. The visual and a logo would have been enough.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

getrich_gg's picture
getrich_gg
50 pencils

i wonder how the kid could rech the top of the board!!

Lazarus's picture
Lazarus
1538 pencils

Not good.

ace85le's picture
ace85le
3939 pencils

Haha if he has to stand on a table or chair to write all those lines, the teacher should be fired for such an anti-safety measure. Awkward tagline layout too.

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Glut's picture
Glut
3947 pencils

totally agree with curious pencil

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