DJ&AS Calligraphy Collection: Handwriting, Fire Alarm
At least your kid’s handwriting can be cute.
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
Producer: Bruno Werner
Typographer: André Batista
Art Buyer: Gisele Miranda
Retouching: Ariê Magalhães
Published: April 2011
13 comments
I like the campaign and the product, especially nowadays since a lot of people can't write at all.. but not sure if "cute" is the right word to use...
The whole thing is meh, I am thinking Bart Simpson and the Simpsons intro. Honestly 3 prints and all of them are the same is this what handwriting is all about?
because therefore it is
I love it.
The idea is there but three ads could have been: blackboard, toilet wall, and elegantly written graffiti on a brick wall. As they are if you'd already seen one i doubt you'd notice that the other two were different and stop to look
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Also re bakamono's Simpson's comment - i remember that the Simpsons had lots of funny lines, they could have used one of those to make it a bit more interesting
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Reminds me of the Simpsons
Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.
nice point curious but may be he used the chair to write the top lines...wud hav loved it in different settings for the other prints..
They didn't have to put a line. The visual and a logo would have been enough.
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i wonder how the kid could rech the top of the board!!
Not good.
Haha if he has to stand on a table or chair to write all those lines, the teacher should be fired for such an anti-safety measure. Awkward tagline layout too.
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totally agree with curious pencil