DIY Living: Table

It's that easy.

Advertising Agency: Publicis Singapore
Executive Creative Director: Ajay Thrivikraman
Creative Director: Alex Lim Thye Aun
Art Directors: Tattoo Yar Wen Sen, Kee Wei Shern
Copywriters: Kee Wei Shern, Tattoo Yar Wen Sen
Photographer: Sebastian Siah / Shooting Gallery Asia
Retoucher: Wishing Well Asia


Guest's picture

its that simple... nice

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Straight from the box ;P

dadada's picture
1720 pencils

i didn't see that it's a box! the shadow need work

Everybody is creative, be yourself.

Guest's picture

Well let's be honest here: The box color blends in with the wood color, so you can't tell readily where one ends and the other begins. In the full size view, you can tell marginally more clearly. May common sense critique is simply that I think their box should have been white or another color for this ad, whether or not that reflects reality for this company.

Other than that issue, nice simple ad, and I like the assembly booklet holding the tagline. Nice, clean, simple.

silvi's picture
4172 pencils

Totally agree with you. Box looks like wood. Too bad.

Billoughsby's picture
5124 pencils

double post

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Migzter13's picture
973 pencils

nice. simple. direct.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

It's a beautiful promise, but I do have doubts about the truth of it. Don't know the company, are they known for their 'easy-to-put-together' furniture? Can they deliver that promise? If so: good work!

P.s.: Isn't this a desk? Not a table?

Guest's picture

cool love the simple idea...

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