It's that easy.
Advertising Agency: Publicis Singapore
Executive Creative Director: Ajay Thrivikraman
Creative Director: Alex Lim Thye Aun
Art Directors: Tattoo Yar Wen Sen, Kee Wei Shern
Copywriters: Kee Wei Shern, Tattoo Yar Wen Sen
Photographer: Sebastian Siah / Shooting Gallery Asia
Retoucher: Wishing Well Asia
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9 Comments
its that simple... nice
Straight from the box ;P
http://jackmancer.com/
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i didn't see that it's a box! the shadow need work
Critics are easy.
Well let's be honest here: The box color blends in with the wood color, so you can't tell readily where one ends and the other begins. In the full size view, you can tell marginally more clearly. May common sense critique is simply that I think their box should have been white or another color for this ad, whether or not that reflects reality for this company.
Other than that issue, nice simple ad, and I like the assembly booklet holding the tagline. Nice, clean, simple.
Totally agree with you. Box looks like wood. Too bad.
double post
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
nice. simple. direct.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
It's a beautiful promise, but I do have doubts about the truth of it. Don't know the company, are they known for their 'easy-to-put-together' furniture? Can they deliver that promise? If so: good work!
P.s.: Isn't this a desk? Not a table?
cool love the simple idea...