DIY Living: Handy Man

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Calvin Soh
Executive Creative Director: Ajay Thrivikraman
Art Directors: Kris Ng, Tattoo Yar
Copywriter: Ranadip De
Advertiser’s Supervisor: Edwin Tay
Account Supervisor: Alix Cotonnec
Art Buyer: Annie Ang
Photographers: Shooting Gallery, Sebastian Siah
Typographer: Kris Ng
Other Advertising Agencys: Wishing Well/Lau

Published: 
July, 2011

10 comments

Geimima's picture
Geimima
824 pencils

LOL.. like it

life is a playground

miko1aj's picture
miko1aj
3086 pencils

great storytelling in this campaign. I always appreciate when print, frozen picture can tell me a story, motivate my imagination. Even in such simple way as ad can do.
Solid execution and noble layout. Good work.

murugesh's picture
murugesh
75 pencils

weak

kleenex's picture
kleenex
41064 pencils

best one of the three.

ace85le's picture
ace85le
3939 pencils

Sometimes humor sells.

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Nike Diesel's picture
Nike Diesel
13554 pencils

I agree with miko1aj. Two thumbs up with a smile

ronstr's picture
ronstr
140 pencils

Love this campaign idea. very well thought through in 3 different situations without getting boring.

Bibhuti's picture
Bibhuti
30 pencils

Isn't this a straight copy of this old campaign?

http://adoholik.com/2008/12/20/leroy-merlin-do-it-yourself/

How can it make to Cannes Lions 2011?

Bob.C's picture
Bob.C
1161 pencils

Have a look a bit closer at all three ads and the concept behind them, even though they might look similar they're quite different and work in a different way

Bob.C's picture
Bob.C
1161 pencils

Good fun and good communication (a bit mental interaction to help the message sink in). For what it's worth I feel that this is the weakest of them.

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