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Sandals

Agency: 
Published/Aired: 
July 2010
Description: 
Advertising Agency: M&C Saatchi, London, United Kingdom
Executive Creative Directors: Simon Dicketts, Graham Fink
Art Director: Graham Fink
Copywriter: Simon Dicketts
Planner: Neil Godber
Typographer: Gareth Davies
Account Supervisor: Estelle Lee

Comments (13)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

Did this really win a lion? It's average.

---------
"Nihil sub sole novum"

jponino's picture
jponino
Activity Score 601

... i can't say if this is good or not ...
the only thing i know is I don't wanna this kind of things in my life !

PERP's picture
PERP
Activity Score 433

and I agree with you.

.: look for the green giant on the label :.

talkingisfree's picture
talkingisfree
Activity Score 2710

It's clever and clear...not falling in loce with it however.

Guest's picture
Guest

i saw many brilliant copy ads, this one is not one of them.

Hiperion's picture
Hiperion
Activity Score 3138

Clever, very clever :)

Galo's picture
Galo
Activity Score 446

It's not brilliant, the art is nothing special (even for a copy ad). But it is very funny, indeed. It's the pure english sense of humor, wich I love, but thats all.

the_guest's picture
the_guest
Activity Score 175

the pay-off is just great "the last place you want to go" has a very strong twist

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Color is horrible.

Guest's picture
Guest

Anything can win at Cannes really these days.

Dzsoi's picture
Dzsoi
Activity Score 8087

True insight, but no added idea here, frankly. That said, I bet it works.

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Totally agree. It seems like "consumer insight" in brief than winning cannes advertising..

Guest's picture
Guest

cannes has gone downhill. This is not original. It's not compelling. Art direction looks dated.

dollypoppin's picture
dollypoppin
Activity Score 1423

Did this really win a lion? It's average.

---------
"Nihil sub sole novum"

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