Dixons: Sandals

Advertising Agency: M&C Saatchi, London, United Kingdom
Executive Creative Directors: Simon Dicketts, Graham Fink
Art Director: Graham Fink
Copywriter: Simon Dicketts
Planner: Neil Godber
Typographer: Gareth Davies
Account Supervisor: Estelle Lee

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13 comments

jponino's picture
jponino
601 pencils

... i can't say if this is good or not ...
the only thing i know is I don't wanna this kind of things in my life !

PERP's picture
PERP
433 pencils

and I agree with you.

.: look for the green giant on the label :.

talkingisfree's picture
talkingisfree
2571 pencils

It's clever and clear...not falling in loce with it however.

Guest's picture
Guest

i saw many brilliant copy ads, this one is not one of them.

Hiperion's picture
Hiperion
3138 pencils

Clever, very clever :)

Galo's picture
Galo
441 pencils

It's not brilliant, the art is nothing special (even for a copy ad). But it is very funny, indeed. It's the pure english sense of humor, wich I love, but thats all.

the_guest's picture
the_guest
175 pencils

the pay-off is just great "the last place you want to go" has a very strong twist

keithstoeckeler's picture
keithstoeckeler
425 pencils

Color is horrible.

Guest's picture
Guest

Anything can win at Cannes really these days.

Dzsoi's picture
Dzsoi
5269 pencils

True insight, but no added idea here, frankly. That said, I bet it works.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Totally agree. It seems like "consumer insight" in brief than winning cannes advertising..

Guest's picture
Guest

cannes has gone downhill. This is not original. It's not compelling. Art direction looks dated.

dollypoppin's picture
dollypoppin
1423 pencils

Did this really win a lion? It's average.

---------
"Nihil sub sole novum"

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