Dixons: Sandals

Advertising Agency: M&C Saatchi, London, United Kingdom
Executive Creative Directors: Simon Dicketts, Graham Fink
Art Director: Graham Fink
Copywriter: Simon Dicketts
Planner: Neil Godber
Typographer: Gareth Davies
Account Supervisor: Estelle Lee

Related videos by Shutterstock


jponino's picture
601 pencils

... i can't say if this is good or not ...
the only thing i know is I don't wanna this kind of things in my life !

PERP's picture
433 pencils

and I agree with you.

.: look for the green giant on the label :.

talkingisfree's picture
2571 pencils

It's clever and clear...not falling in loce with it however.

Guest's picture

i saw many brilliant copy ads, this one is not one of them.

Hiperion's picture
3138 pencils

Clever, very clever :)

Galo's picture
441 pencils

It's not brilliant, the art is nothing special (even for a copy ad). But it is very funny, indeed. It's the pure english sense of humor, wich I love, but thats all.

the_guest's picture
175 pencils

the pay-off is just great "the last place you want to go" has a very strong twist

keithstoeckeler's picture
425 pencils

Color is horrible.

Guest's picture

Anything can win at Cannes really these days.

Dzsoi's picture
5269 pencils

True insight, but no added idea here, frankly. That said, I bet it works.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Totally agree. It seems like "consumer insight" in brief than winning cannes advertising..

Guest's picture

cannes has gone downhill. This is not original. It's not compelling. Art direction looks dated.

dollypoppin's picture
1423 pencils

Did this really win a lion? It's average.

"Nihil sub sole novum"

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments