Dixan Active Ash. An updated classic.
It exploits the active ingredients in ash, the remedy used in the past when nature offered the way to achieve impeccable cleanness. You'll rediscover the cleanness of once upon a time, once again.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Giovanni Policastro
Copywriter: Riccardo Ciunci
Post-Production: Pixelway
Published: November 2009
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Comments
I have a dejavu this has been implemented before, though not very sure. But it doesn't matter, it's not that impressive to begin with.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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The Italians are at it again. In a bad way, of course.
good idea, bad execution.
first idea..so done
this copy is just a disaster...
Italy shouldn´t do ads
Horrible. Disturbing. What ugly faces!
I got dizzy looking at this photo........ pants sharp, newspaper out of focus, sweatshirt sharp again, and the colors...... oh my head.
I got dizzy looking at this photo........ pants sharp, newspaper out of focus, sweatshirt sharp again, and the colors...... oh my head.
DONE!
"Bright ideas bring better results"
almost creepy.