Dixan: Family

Dixan Active Ash. An updated classic.
It exploits the active ingredients in ash, the remedy used in the past when nature offered the way to achieve impeccable cleanness. You'll rediscover the cleanness of once upon a time, once again.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Giovanni Policastro
Copywriter: Riccardo Ciunci
Post-Production: Pixelway
Published: November 2009

11 comments

ace85le's picture
ace85le
3939 pencils

I have a dejavu this has been implemented before, though not very sure. But it doesn't matter, it's not that impressive to begin with.

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maranca82's picture
maranca82
423 pencils

The Italians are at it again. In a bad way, of course.

Super Muhtar's picture
Super Muhtar
267 pencils

good idea, bad execution.

beingofageoldgrace's picture
beingofageoldgrace
337 pencils

first idea..so done

art.vs.commerce's picture
art.vs.commerce
566 pencils

this copy is just a disaster...

federo's picture
federo
781 pencils

Italy shouldn´t do ads

silvi's picture
silvi
4172 pencils

Horrible. Disturbing. What ugly faces!

CreativeGOD's picture
CreativeGOD
54 pencils

I got dizzy looking at this photo........ pants sharp, newspaper out of focus, sweatshirt sharp again, and the colors...... oh my head.

CreativeGOD's picture
CreativeGOD
54 pencils

I got dizzy looking at this photo........ pants sharp, newspaper out of focus, sweatshirt sharp again, and the colors...... oh my head.

WillyLatasa's picture
WillyLatasa
616 pencils

DONE!

"Bright ideas bring better results"

Tommy G.'s picture
Tommy G.
897 pencils

almost creepy.

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