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Dixan: Family

Dixan: Family
Your rating: None Average: 3.2 (30 votes)

Dixan Active Ash. An updated classic.
It exploits the active ingredients in ash, the remedy used in the past when nature offered the way to achieve impeccable cleanness. You'll rediscover the cleanness of once upon a time, once again.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Giovanni Policastro
Copywriter: Riccardo Ciunci
Post-Production: Pixelway
Published: November 2009

11 Comments

ace85le's picture 3901 pencils
ace85le | Sat, 2009-11-07 22:40
4

I have a dejavu this has been implemented before, though not very sure. But it doesn't matter, it's not that impressive to begin with.

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maranca82's picture 424 pencils
maranca82 | Sun, 2009-11-08 00:22
1

The Italians are at it again. In a bad way, of course.

Super Muhtar's picture 267 pencils
Super Muhtar | Sun, 2009-11-08 05:21

good idea, bad execution.

beingofageoldgrace's picture 326 pencils
beingofageoldgrace | Sun, 2009-11-08 13:13

first idea..so done

art.vs.commerce's picture 568 pencils
art.vs.commerce | Sun, 2009-11-08 17:53
1

this copy is just a disaster...

federo's picture 779 pencils
federo | Mon, 2009-11-09 11:20

Italy shouldn´t do ads

silvi's picture 4174 pencils
silvi | Mon, 2009-11-09 12:24

Horrible. Disturbing. What ugly faces!

CreativeGOD's picture 54 pencils
CreativeGOD | Mon, 2009-11-09 12:56

I got dizzy looking at this photo........ pants sharp, newspaper out of focus, sweatshirt sharp again, and the colors...... oh my head.

CreativeGOD's picture 54 pencils
CreativeGOD | Mon, 2009-11-09 12:56

I got dizzy looking at this photo........ pants sharp, newspaper out of focus, sweatshirt sharp again, and the colors...... oh my head.

WillyLatasa's picture 618 pencils
WillyLatasa | Mon, 2009-11-09 16:18

DONE!

"Bright ideas bring better results"

Tommy G.'s picture 913 pencils
Tommy G. | Tue, 2009-11-10 14:35

almost creepy.

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