DIVO wine club: Industry
Advertising Agency: McCann Erickson Geneva, Switzerland
Creative Director: Timo Kirez
Art Director: Amina Belkasmi
Copywriter: David von Ritter
Illustrator: Fabrice Prati
Published: March 2008
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7 Comments
Shabby, awkward writing. Weak concept. Could have been a thousand times better.
Agree. Insight useful to address, but first-in-mind type of delivery.
Rubbish art direction
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Good and clever thinking and nice to look at!
i like the insight and wish the idea was executed in a more interesting way; the layout is ok, not amazing, but the copy is not attractive; looks like an excerpt from the brief, not the work of a copywriter.
i like the insight and wish the idea was executed in a more interesting way; the layout is ok, not amazing, but the copy is not attractive; looks like an excerpt from the brief, not the work of a copywriter.
Nice idea, I don't like the art direction