Disque-Denúncia crime reporting hotline: Beach

It is a shame, but they are not that careless. We need your call denouncing their activities.

So far, more than one million crimes have been reported, from which 33% refer to drug trafficking and consumption. After drug trafficking, the most often reported criminal offenses are: domestic violence (9%) and car theft (8%).

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Cidney Neto
Copywriter: Thiago Fernandes
Photographer: Ricardo Cunha
Account Director: Gustavo Oliveira

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7 comments

Davosk's picture
Davosk
4833 pencils

We need your call denouncing their activities? What a terrible line. I like the art direction except in the first one.

Shona's picture
Shona

being a Brazilian company, the word denouncing may actually be a loose translation... or it may work for them!
Great concept

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This one is the best of what is a mediocre campaign.

This is a far more dramitic example of a criminal being blazee with hiding his identity, so it works better.

We're going to need more lube.

Ag's picture
Ag
305 pencils

Such a beautiful butt...

MrTisk. 's picture
MrTisk.

Tisk tisk...

http://adsoftheworld.com/media/print/thieves_park

http://adsoftheworld.com/media/print/thieves_bus_stop

there was one more on the beach i cant find...

but tisk. Cidney Neto, tisk.

ziyad_pa's picture
ziyad_pa
105 pencils

100% copied!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

strange thing, it does not really work for me.
it does not really fit together,

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