Disneyland Resort Paris: Thumbs up

Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Jacques Jolly
Art Director: Viken Guzel
Copywriter: Charles Lefort
Photographer: Bruno Torres
Production: Frédérique Klore
Art Buying: Isabelle Mocq

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38 comments

NastyJester's picture
NastyJester
744 pencils

Well, at least they didn't try to make a campaign out of it with several baby's arms giving the thumbs up.

Guest's picture
Guest

only 4 fingers??!!? aaaaaarrrrrrrrrrrgggggggggghhhhhhhh!!!

Guest's picture
Guest

i dont get it.. y 4 fingers ?

Guest's picture
Guest

Cause Mickey Mouse has four finguers only!

Guest's picture
Guest

gooooood... nooooooooo... mutant...

Guest's picture
Guest

it could be really happen that a baby be born with four fingers. and it's not a funny thing.

Guest's picture
Guest

the idea was nice until forget the finger. Bad photoshop. :(

Guest's picture
Guest

Bad Photoshop?????!

tacaz0n's picture
tacaz0n
64 pencils

haha. What more does it need?

Guest's picture
Guest

disney characters have 4 fingers usually

Guest's picture
Guest

Mickey Mouse only has 4 fingers.... but wtf..

Guest's picture
Guest

ok, i get it, Mickey jas 4 fingers, so the 4 fingers are the idea. Good!

Guest's picture
Guest

yeah. I guess they tried to imitate mickey's 4fingers hand, but they just made a downsyndrome kinda ad.
fail

Disco Munky's picture
Disco Munky
3900 pencils

HA ha ha ha ha ha ha ha awwwwww......

Doin' it for the points

Guest's picture
Guest

Hello.. Disneyland... Mickey Mouse... 4 fingers... don't you get it? :P

tridipnandi's picture
tridipnandi
220 pencils

not so bad...

Guest's picture
Guest

Hey its Longshot from X-Men as a baby lol!

Prof's picture
Prof
1453 pencils

creeps me out!

and BAD art direction! wth is that background?

Quite really.

Guest's picture
Guest

DISNEY FOR THE UNFORTUNATE!!!

Guest's picture
Guest

hahaha, funny

tirthomitro's picture
tirthomitro
2720 pencils

this really is a classic - my heart is laughing to its own content. and very loudly too!
simulteneously my advertising sense is ruing the fact that the photographic execution makes it weird; somewhat repulsive.
'neway, it's my observation... doesn't matter much. but if this piece fails to score in the frantic fraternity metal race, i won't be surprised. and the same applies to all of you!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

wow this is weak.

Brainsugar's picture
Brainsugar
1580 pencils

Nice but not great.

By the way, read the comments before re-re-re-posting "why 4 fingers?". pfffff....

Punch's picture
Punch
614 pencils

Objetivo: Anunciar e Invitar a la Fiesta Mágica de Mickey.
Audiencia: Niños entre 29 y 35 años (o realmente eran niños los invitados?)
Ejecución: No refleja parámetros del brand disney. El insight busca estar sostenido por la captura parcial de las caracteristicas del cartoon Mickey Mouse. La sobredimensión de la promesa (diversión y entretenimiento) tampoco se ve reflejado.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

Ad for Ad.

Guest's picture
Guest

Why the hand is sooooooooooo dry?

Guest's picture
Guest

kind of creepy

morse's picture
morse
15046 pencils

I absolutely love this one!

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emQue's picture
emQue
15 pencils

slap a white glove over the hand and maybe the idea will register better...just a thought,use it,don't use it.

morse's picture
morse
15046 pencils

I think it would be too obvious.

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mmackinven's picture
mmackinven
1592 pencils

they lost it on the roller coaster...

Guest's picture
Guest

Good! ahhhhhhhhhhhhh, 4 fingers, hahaha!

Guest's picture
Guest

Frickin briliant!

Guest's picture
Guest

Ahhh. I didn't notice the three finger thing until I read the comments. Not sure the ad has enough 'pul power' to get to bother noticing before I flip the page. But simple....yup, absolutely.

Guest's picture
Guest

That's art direction gone wrong. @$%@$! Art direction is so easy, even an alien experiment could do it!!!

Velcas's picture
Velcas
76 pencils

Cool jajajajaja

Guest's picture
Guest

It takes 20 seconds to make the connection between a 4 fingers child and Mickey Mouse.
And it's bad.

pwucel's picture
pwucel
158 pencils

Its a dangerous approach... misleading!

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