Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Jacques Jolly
Art Director: Viken Guzel
Copywriter: Charles Lefort
Photographer: Bruno Torres
Production: Frédérique Klore
Art Buying: Isabelle Mocq
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38 Comments
Well, at least they didn't try to make a campaign out of it with several baby's arms giving the thumbs up.
only 4 fingers??!!? aaaaaarrrrrrrrrrrgggggggggghhhhhhhh!!!
i dont get it.. y 4 fingers ?
Cause Mickey Mouse has four finguers only!
gooooood... nooooooooo... mutant...
it could be really happen that a baby be born with four fingers. and it's not a funny thing.
the idea was nice until forget the finger. Bad photoshop. :(
Bad Photoshop?????!
haha. What more does it need?
disney characters have 4 fingers usually
Mickey Mouse only has 4 fingers.... but wtf..
ok, i get it, Mickey jas 4 fingers, so the 4 fingers are the idea. Good!
yeah. I guess they tried to imitate mickey's 4fingers hand, but they just made a downsyndrome kinda ad.
fail
HA ha ha ha ha ha ha ha awwwwww......
Doin' it for the points
Hello.. Disneyland... Mickey Mouse... 4 fingers... don't you get it? :P
not so bad...
Hey its Longshot from X-Men as a baby lol!
creeps me out!
and BAD art direction! wth is that background?
Quite really.
DISNEY FOR THE UNFORTUNATE!!!
hahaha, funny
this really is a classic - my heart is laughing to its own content. and very loudly too!
simulteneously my advertising sense is ruing the fact that the photographic execution makes it weird; somewhat repulsive.
'neway, it's my observation... doesn't matter much. but if this piece fails to score in the frantic fraternity metal race, i won't be surprised. and the same applies to all of you!
they showed me a picture & i laughed
dignity has never been photographed
wow this is weak.
Nice but not great.
By the way, read the comments before re-re-re-posting "why 4 fingers?". pfffff....
Objetivo: Anunciar e Invitar a la Fiesta Mágica de Mickey.
Audiencia: Niños entre 29 y 35 años (o realmente eran niños los invitados?)
Ejecución: No refleja parámetros del brand disney. El insight busca estar sostenido por la captura parcial de las caracteristicas del cartoon Mickey Mouse. La sobredimensión de la promesa (diversión y entretenimiento) tampoco se ve reflejado.
"no silencies lo que no sabes expresar".
Ad for Ad.
Why the hand is sooooooooooo dry?
kind of creepy
I absolutely love this one!
What hath God wrought
slap a white glove over the hand and maybe the idea will register better...just a thought,use it,don't use it.
I think it would be too obvious.
What hath God wrought
they lost it on the roller coaster...
www.creativeduck.blogspot.com
Good! ahhhhhhhhhhhhh, 4 fingers, hahaha!
Frickin briliant!
Ahhh. I didn't notice the three finger thing until I read the comments. Not sure the ad has enough 'pul power' to get to bother noticing before I flip the page. But simple....yup, absolutely.
That's art direction gone wrong. @$%@$! Art direction is so easy, even an alien experiment could do it!!!
Cool jajajajaja
It takes 20 seconds to make the connection between a 4 fingers child and Mickey Mouse.
And it's bad.
Its a dangerous approach... misleading!