Disneyland Paris: Santa

Advertising Agency: BETC, Paris, France
Creative Directors: Richard Desrousseaux, Etienne Turquet
Account Managers: Carole Bilde, Romain Van Den Plas, Adeline Dupuits
Art Director: Landry Stark
Copywriter: Pascal André
Art Buyer: Stéphanie Giordano
Print Producer: Agnès Cattelan
Photographer: Jean-yves Lemoigne
Retouching: Fred Perrot
Published: November 2012

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25 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's just great. Art director doing his job so well.

morse's picture
morse
15439 pencils

Lovely! Congratulation to the creators!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vote4pedro's picture
vote4pedro
4601 pencils

Pretty subtle. I think most people would only see Santa and turn the page.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1
but still kinda clever though

Shahzad Zaman's picture
Shahzad Zaman
6 pencils

Can someone tell me what else is their apart from Santa in this ad?

ivan's picture
ivan

Mickey Mouse's head. It's used as a symbol for Disneyland.

Ivan Raszl, admin of AotW

Roy999's picture
Roy999
12 pencils

Beautiful Art Direction. Without any copy the visual subtly conveys the message. Great work guys! It's a Mickey Mouse.

Of all the people I dreamed to be, I awoke one day and discovered me.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Really beautiful. A bit subtle, but very rewarding when understood. And ten points for no copy.

hasalaka.th's picture
hasalaka.th
290 pencils

actually a good job. But I think it's too clever to convey the message clearly.

hasalaka.th's picture
hasalaka.th
290 pencils

actually a good job. But I think it's too clever to convey the message clearly.

bate_palmas's picture
bate_palmas
1479 pencils

I think it's a little too subtle.

Black Hour's picture
Black Hour
368 pencils

Don't worry about that it is way less subtle in real

metacoma's picture
metacoma
89 pencils

very nice work.

eins-eins-null's picture
eins-eins-null
867 pencils

you just see it if you search for it - and which customer would do that?

Sabbir.vai's picture
Sabbir.vai
43 pencils

This ad has two sides:
First, the Christmas invitation to the Disneyland, Paris, which I think has been portrayed here beautifully; even without any copies
Second, the subtle cue of the Disney signature Micky Mouse brand, which I think is very cleverly done, but too clever for the consumers to understand even if they stare at it for a few moments.

The problem is, when consumers get the invitation message clearly, their searching, even in the subconscious level will turn off and they will turn the page. So Majority will not even look for Micky here. There had to be something which clearly links micky with santa. But overall creative direction is superb!! and a piece of art from aesthetics point of view.

vai

TexasH's picture
TexasH
363 pencils

Nice. BUT Way too subtle. 99% of people will just see a nice Santa (and the message will get through though).

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Great

Love creating ads..

Spanky's picture
Spanky
4898 pencils

Nice. But it's an ad for ad people who know they need to look for something. 99.9% of everyone else will never notice the mouse.

abake's picture
abake
1239 pencils

Very nice, but if it takes us admen a few moments to get it, it's pretty doubtful regular consumers will get it.
As it is, it's a very nice Santa illustration, and as such it works.

goldi's picture
goldi
265 pencils

Nice job

lapin's picture
lapin
86 pencils

genious
gold

Aitor Borras's picture
Aitor Borras
245 pencils

A little too subtle... But lovely...

Creative Director. www.aitorborras.com

idealfredo's picture
idealfredo
21 pencils

Anuncio para publicistas. Así de simple.

tazyboy's picture
tazyboy
777 pencils

Really an awesome work. Grt art direction.

chihirokiss's picture
chihirokiss
74 pencils

this is one of the best ads that i've ever seen in months

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