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Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Ratheesh.p
Copywriters: Anil Thomas, Ratheesh.p
Illustrator: Vibin K venugopal
Published: December 2010

12 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

clever communication, but I doubt Dish is gonna sell more sets by highlighting a "Channel Recall Button", wondering why this doesn't touch on Cricket at all... being india....seems like it could be also done for Picture in Picture

Deepinheart's picture
Deepinheart
24 pencils

agreed.

sandy san's picture
sandy san
4 pencils

Very nice idea. Great execution. i think its cool
But sorry terrible COPY. Could have communicated in a better way i guess.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

cool idea and execution .
good

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture
purshotham
455 pencils

Good idea.. and good execution..this one much better than the first ad..

jjf's picture
jjf
262 pencils

This one's definitely better than the lady reporter.

Deepinheart's picture
Deepinheart
24 pencils

no cricket! is this an Indian campaign? ;)

second_creator's picture
second_creator
754 pencils

my vote

copywriter

mitesh007's picture
mitesh007
7 pencils

so funny

krish2193's picture
krish2193
12 pencils

Kid's Ad!

SUNIL_INDIA

Shiny Das's picture
Shiny Das
8 pencils

Good one ...grabs the attention and brings a smile !

lukefang's picture
lukefang
54 pencils

awesome

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