discriminatie.nl: Hide, 3

Should you have to hide the real you to be accepted?

Advertising Agency: imagine’, Amsterdam, Netherlands
Art Director: Sander Jacobs
Copywriter: Sander Bergmeijer
Director: Mike van Diem
Photographer: Oscar Seijkens
Music: Massive Music

June, 2009


creativegodown's picture
252 pencils

hmmm , this is good

Davai's picture
618 pencils

this is bad, first idea.

Guest's picture

Confusing campaign... Which one is supposed to be "the real you," the face he's holding up on the sign, or the face behind it? E.g. is this supposed to be a black man who wants to be white or a white man who wants to be black? Is the third one supposed to be a Muslim woman who secretly wishes she didn't have to wear religious dress, or a Muslim woman who secretly wants to wear it but fears people won't accept her if she does, so she dresses secularly instead? etc.

In each case it looks kind of ambiguous...

Disco Munky's picture
Disco Munky
3890 pencils

This is why Guests are a bad idea. An inability to process information properly. The person holding up the sign is the real you. The face on the card is how you feel you have to come across. Not even sound same. Simples.

Doin' it for the points

Guest's picture

I think you are right

GMD10's picture
142 pencils

This campaign runs in Holland. You know the land of Amsterdam, the Sodom and Gomorra of Europe.

We have a long running (and heated) discussion over here whether a multi-cultural society is sustainable and how to balance equal treatment on a plethora of backgrounds. With diverse wants and needs. And multiple do's and don'ts.

So sometimes a concept can - or must be - simple and even cliché to do justice. You don’t want to exclude any ethnic group or other minority by complicating the message. The objective is broad awareness to handle these matters with care by every inhabitant. Including the people who arrived here instead of being born out of Dutch generations.

Humor could accidently do the opposite. It is walking on a knife’s edge. Not only for the creators but also for the client, the government, who has political responsibilities related to order & law. (Human rights and such.)

Guest's picture

Well put. I like the campaign even more now.

Guest's picture

This is brilliant well done !!

mpared's picture
562 pencils

I love it !!

Guest's picture

Smoke more drugs because this isn't cutting it.

Guest's picture


jaan's picture
8 pencils

You should have put some more effort in translating the copy

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