Discovery Channel. For men's eyes only
Advertising Agency: Dawn Amsterdam, The Netherlands
Creative Directors: David Snellenberg, Pepijn Rooijens
Art Director: Giuseppe du Crocq
Copywriter: Donald Nolet
Photographer: Maarten de Groot
Other additional credits: Lenn Photography Agency
Published: November 2009
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Comments
Why men only? I don't understand what they are selling here...
Perhaps they mean"not for the faint of heart"? Since women are usually more sensitive...
Thanks! I guess you're right. I wish there was some reference to what it's about in the tagline, ex. "Shark Attacks on Discovery every Saturday".
I can only guess, but from what I've seen they have those shows about constructions, motorcycles, giant off-roaders, etc. All manly programs.
Yes (it's Discovery's new style of programs), but why the androgenous men?!
it serves the ancient thought well "only men can discover"
sadly I have to admit...patriarchy or feudalism can not explain the male dominance on creativity and discovery.
and...?
Why wouldn't women like to watch Discovery? Silly campaign.
Yes...Difficult to understand. But the man have very nice woman eyes ...
http://pourquoipasmoi-greg.blogspot.com/
They're trying to approach to the sensitive side of men. That's why thier eyes look like women eyes. Well, that's what i think
lol looks like he's just downed whatever drugs he had on him when the police picked him up ...
" just stand still for a moment so we can take your photo !?"
cheers,
dlue
Actually, women see more documental programs that men. It´s a fact.
ugh,... why only men? This could work better if they're selling Discovery Turbo
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
I think, we all are not getting well. There must be a big picture behind the scene.
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
I think discovery has launched a new porn show!!! End to all questions.... isn't it?
And then GOD said...
Let there be creativity!!!
I dont know for you but I really do hate it when they liquify the eyes in Photoshop. It has been done too often in my opinion and leave on sour bad taste.
In other words, the idea is not excellent. Could be better.
que ojos mas agradables
24/7 Instant Human Translation:
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