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31 comments

Algareto's picture
Algareto
216 pencils

Im sorry but I dont get them...can someone explain please.

ivan's picture
ivan

Red=Blood

Ivan Raszl, admin of AotW

Guest's picture
Guest

red=blood
blue=sky
white=stripes
grey=dirty ghost

it's logic....

Andy Schlong Daphong Wrong's picture
Andy Schlong Da...

damn, i didn't get it then. i thought it was
shark = eating = digestion = shit = this ad
or maybe
circular shape + shark = shark's butthole = jean cousteau.

anyway, way too complicated to say 'jean cousteau'

Andy Schlong Daphong Wrong

Salet's picture
Salet
288 pencils

I like them. And I also like that the three executions show the breadth of the idea, even if it is a simple one.

Salet's picture
Salet
288 pencils

This one has red at the end to portray blood from a shark bite. The second had little bites taken out of the numbers, and the other one had a shark fin in place of an entire week; suggesting that the shark ate it.

kgeiger's picture
kgeiger
7079 pencils

Now I know you should never underestimate your audience, but this _is_ a bit complicated...

tjb1970's picture
tjb1970
488 pencils

actually the third one is meant to show that the shark has scared the numbers from that week to the other side of the calendar. it's the best one, in my opinion.

Salet's picture
Salet
288 pencils

Those are the days that shark week lasts.

eltipo's picture
eltipo
209 pencils

Nice.

natts's picture
natts
112 pencils

It reminds me my period week

xx's picture
xx

Hey Natts... now i got ur period dates...... ha haaaaa but its too long..... :((((((((

Guest's picture
Guest

hey, cool! now you got her period dates! whooohoooo!
you're one of those used-tampon nibblers, eh?

nattsback's picture
nattsback

not good

postman's picture
postman
951 pencils

I like this one very much as it plays on the way the sundays are usually marked. I think it's fun to figure it out, but I doubt the target audience will.

Barkach's picture
Barkach
199 pencils

Is it sundays? is it blood? is it boring? is it dull?

Spanky's picture
Spanky
4898 pencils

pura mierda

Toro's picture
Toro
1007 pencils

What I find a disturbing trend is that good brands fall victim to mediocrity.
Is it really justified to have 2 ECDs and 1 CD with this kind of agency output?
I think Spanky has used the exact right words for this campaign.

bb's picture
bb

Hey Natts... now i got ur periods dates...... ha haaaaa

Rog's picture
Rog
6094 pencils

Doesn't grab me.

>>>> That's not an ad. THIS is an ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The absolute BEST work I've seen for Discovery Channel's "Shark Week" was a tv spot done some years ago showing a bunch of different scenes of people slowly backing away from the "water", be it a public swimming pool, a bath tub, an inflatable circular pool in someone's backyard, etc. Because, you got it, they are afraid to go in the water...
It was such a simple and stunningly beautiful commercial that, to this day, I'm still wishing I'd done it.
You know it's a great spot when someone can describe it to you in a couple of short sentences and you can totally visualize it in your head.

It was just brilliant.

Toni's picture
Toni
106 pencils

Not very easy to get.

picturejockey's picture
picturejockey
658 pencils

Doesn't really work for me and and why does the shark week has 8 days

http://www.navinharish.org

elmikel's picture
elmikel
1147 pencils

boring - the idea as well as the art direction. and not that easy to get...I wanted to be more constructive but this is just it...

bartwhite's picture
bartwhite
80 pencils

funny! great stuff!

JAGGY's picture
JAGGY
1382 pencils

NOT making me die to watch the show.

Jaggy, MICA Ahmedabad

leila's picture
leila

just so so. expected

NightGuest's picture
NightGuest

es una mierda...si hablaramos de paises poronga como colombia bueno..pero argentina es una potencia en publicidad, y esto es una verguenza.

ponganse un puesto en la playa muchachos.

mauroxxx's picture
mauroxxx
538 pencils

si ufff queda "clarisimo" que argentina es una "potencia en publicidad" (pfff, sobretodo con este) lo q mas bien queda claro es q argentina esta lleno de charlatanes con el ego por las nubes... busca publicidad colombiana no solo aqui en ads of the world y veras que estas equivocado. comienza revisando "mis favoritos" aqui en este site (haciendo click en mi nombre) q esta lleno de solo publicidad Colombiana, a ver si cierras el pico y aprendes a RESPETAR

Amit Ratan's picture
Amit Ratan

The concept is really very gooe and the wat it executed its really very good and the layout is also sobar and good it works.

"WELL DONE"

mauroxxx's picture
mauroxxx
538 pencils

es aburrido, casi imposible de entender, simplemente no funciona para nada......

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