Eyes, 4

Agency Network: 
November 2009

Print advertisment created by Dawn, Netherlands for Discovery Channel, within the category: Media.

Discovery Channel. For men's eyes only

Advertising Agency: Dawn Amsterdam, The Netherlands
Creative Directors: David Snellenberg, Pepijn Rooijens
Art Director: Giuseppe du Crocq
Copywriter: Donald Nolet
Photographer: Maarten de Groot
Other additional credits: Lenn Photography Agency

Comments (18)

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morse's picture
Activity Score 18026

Why men only? I don't understand what they are selling here...

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JamaisVu's picture
Activity Score 408

Perhaps they mean"not for the faint of heart"? Since women are usually more sensitive...

morse's picture
Activity Score 18026

Thanks! I guess you're right. I wish there was some reference to what it's about in the tagline, ex. "Shark Attacks on Discovery every Saturday".

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ivan's picture

I can only guess, but from what I've seen they have those shows about constructions, motorcycles, giant off-roaders, etc. All manly programs.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

Yes (it's Discovery's new style of programs), but why the androgenous men?!

satrianee's picture
Activity Score 3748

it serves the ancient thought well "only men can discover"
sadly I have to admit...patriarchy or feudalism can not explain the male dominance on creativity and discovery.

Wordnerd's picture
Activity Score 6692


Jakarta Jack's picture
Jakarta Jack

Why wouldn't women like to watch Discovery? Silly campaign.

Publiz's picture
Activity Score 115

Yes...Difficult to understand. But the man have very nice woman eyes ...

Inspiration graphique et publicité créative : Publiz

Brain-Art's picture
Activity Score 1101

They're trying to approach to the sensitive side of men. That's why thier eyes look like women eyes. Well, that's what i think

dlue's picture
Activity Score 342

lol looks like he's just downed whatever drugs he had on him when the police picked him up ...

" just stand still for a moment so we can take your photo !?"


silvi's picture
Activity Score 4172

Actually, women see more documental programs that men. It´s a fact.

Migzter13's picture
Activity Score 973

ugh,... why only men? This could work better if they're selling Discovery Turbo

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

munirgee's picture
Activity Score 454

I think, we all are not getting well. There must be a big picture behind the scene.

the_lizard_king's picture
Activity Score 1257

I think discovery has launched a new porn show!!! End to all questions.... isn't it?

And then GOD said...
Let there be creativity!!!

Tommy G.'s picture
Tommy G.
Activity Score 897

I dont know for you but I really do hate it when they liquify the eyes in Photoshop. It has been done too often in my opinion and leave on sour bad taste.

In other words, the idea is not excellent. Could be better.

CopyRight's picture
Activity Score 713

que ojos mas agradables

Guest's picture

they are women's eyes!!!!