Discovery Channel: Deadliest Catch

With our 5th season of Deadliest Catch, we set out to show just how intense this job really is. Having been to Alaska to photograph and share a beer with these fisherman, we understood why they say "the only thing crazier than this job is the men who do it". It's a world where the rules don't apply, up is down and everything is out to get you. Waves grow bigger than a house. Temperatures freeze the snot in your nose. Ironically, there's no place these guys would rather be.

Advertising Agency: Discovery Creative
Creative Director: Stefan Poulos
Assoc. Creative Director: Andrew Heckel
Art Director: Luke Watkins
Account Supervisor: Molly Barbour
Account Manager: Kelly Lapides
Studio Photographer: Scott McDermott
On-location Photographer: Corey Arnold
Digital Illustration: Ars Thanea
Digital Production: Matt Stockenberg
Production Manager: Scott Gallagher
Art Producer: Lisa Nagy
Published: April 2009


krautland's picture
3218 pencils

that blurb is complete bullshit. you didn't go there and shoot anything, corey arnold is a fisherman and he shot this without you. you just sat in your warm studio, added some filters and effects and mused about what it must feel to be frostbitten.

ivan's picture

You never know. I would've taken the trip and write it off as business. ;)

Ivan Raszl, admin of AotW

everartz's picture
7611 pencils

just a nice looking collage of photos, nothing more than that...

| Everartz |

Hibon's picture
3736 pencils

why is this on ad's of the world?

Simple ideas are the best !

ivan's picture

Because it's pretty good art direction. Do you agree?

Ivan Raszl, admin of AotW

krautland's picture
3218 pencils

no, that's not a great example of art direction, it's a good example of graphic design.
that's a graphic designer in poland taking three photos and arranging them nicely.

Guest's picture

True. Art direction is about visual concepts. I see no concept here, just a nice design.

Chris's picture
1987 pencils

collages have been done to death, but this looks cool.

blackstar7's picture
75 pencils

Expected a lil better from one of my fav channels & fav shows :/

Guest's picture

looks great, i love it

louie_wang's picture
160 pencils


Tonits's picture
349 pencils

Como la callampa el anuncio reculiao.

Guest's picture

honoring your name?

corndogfuneral's picture
1053 pencils

Ast Direction is nice, But that's all it's got going for it. I don't really get anything new from this that would make me want to start watching the show. I just think of how great Movie posters were back in the 70's.

Guest's picture

Crikey, if you had the luxury of going to Alaska to meet these guys you should be deeply ashamed that this is the best you can do.

There is a complete absence of an idea, and of any insight. And the art direction looks like an old book cover, or a B movie poster, though for no particular reason. Total crap.

Guest's picture

jajajajaja comentarios tan bobos! todos son críticos ahora ppffff!!!

BUEN TRABAJO!!! good job!

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