Disco Supermarket: Miniskirt

There's always a disco close to you.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Directors: Mariano Pazos, Sergio Paoletta
Art Directors: Mariano Pazos, Hugo Ruck
Copywriter: Sergio Paoletta
Published: October 2010

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13 comments

Shingo's picture
Shingo
406 pencils

like this campaign

talkingisfree's picture
talkingisfree
2589 pencils

Nice

AssassinX's picture
AssassinX
1329 pencils

Very clever. Although it took me 5 seconds to understand the concept.

Like it.

toffeeadman's picture
toffeeadman
7 pencils

Love it!

This is my favorite of the three.

dievill's picture
dievill
153 pencils

Hermoso!!! Me recuerda a cuando vivía en Buenos Aires e iba a comprar al Disco de la esquina.

Guest's picture
Guest

Muy buena campaña. Una idea con una vuelta interesante, muy bien resuelta desde la dirección de arte.

eltintachina's picture
eltintachina
12 pencils

Muy bueno, el insight es perfecto y como lo contaron increíble

Guest's picture
Guest

NICE!!
Really like the photo.

Guest's picture
Guest

What`s the point - it goes to show that shop is far away (you got to be abnormal freak, with long legs to get to the closest shop)

Guest's picture
Guest

I think it shows that you have so many Discos arround, that you will have less steps. And the way they show it was lengthening the legs.

Smart, like it.

Shenna.

Guest's picture
Guest

no need to make three identical ads.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

LOL Looks like a fashion statement. You know, how far they go in Vanity ads in Photoshoping models.

Guest's picture
Guest

This is good! Instantly catches my attention...nice art direction

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