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Pants

Agency: 
Published/Aired: 
October 2010
Description: 

There's always a disco close to you.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Directors: Mariano Pazos, Sergio Paoletta
Art Directors: Mariano Pazos, Hugo Ruck
Copywriter: Sergio Paoletta

Comments (28)

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Highest Rated

NeoAngelz's picture
NeoAngelz
Activity Score 2

poor

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Does this make sense?

All this does is remind me of Giacometti.

tzuik's picture
tzuik
Activity Score 104

Me no understand. And why 3 prints of the exact same thing?

Guest's picture
Guest

Well, Disco is so close to everybody that Is like the people could make big steps. I think that is the reason why he has the long legs.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The visual is in contradiction with the headline. To me it says; it's close if your legs are this long, therefor it's NOT close. Fail.

talkingisfree's picture
talkingisfree
Activity Score 2712

No, the visual says is close AS if your legs were this long. So in just few steps you're there. It makes perfect sense.

shutupandgrind's picture
shutupandgrind
Activity Score 27

It hardly makes "perfect" sense. It's just a bad concept executed poorly.

mosho's picture
mosho
Activity Score 298

photoshop work sucks

Mohamed El Mahdy
www.sketchescs.com

Guest's picture
Guest

...and then I saw your portfolio... WTF?

Guest's picture
Guest

how you can give that comment, when your portfolio looks ike first year university... even worst...

dadada's picture
dadada
Activity Score 1720

?

Everybody is creative, be yourself.

Guest's picture
Guest

Y a mi que tengo patas cortas, ¿Me queda más lejos?

talkingisfree's picture
talkingisfree
Activity Score 2712

Nice campaign, horrible photography.

Billoughsby's picture
Billoughsby
Activity Score 5138

Agree with LeeHarvey. I thought the very same thing he said.

Above all, I don't think a concept is driving this set. It's stupid and cute, if that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

toffeeadman's picture
toffeeadman
Activity Score 7

Come on guys, its obvious we don´t have long legs, is the proximity of the supermarket making your legs been that long. Like it, very clever.

Guest's picture
Guest

Bravo!

Guest's picture
Guest

It's not obvious at all. This is a big fail. Defend it all you want.

velle's picture
velle
Activity Score 1550

all it says to me is, when you walk out of disco supermarket, for some reason your legs become daddy long legs-long.

Guest's picture
Guest

it makes sense for me.... is not that hard to understand.

Cool campaign. Congrats

Guest's picture
Guest

Simple y efectivo el recurso. Paso largos = supermercados cerca.

Guest's picture
Guest

Me parece muy sencillo y original el recurso: Pasos largos = Supermercados cerca

Guest's picture
Guest

looks anorexic.

jasonP's picture
jasonP
Activity Score 222

nightmare of christmas!

shahidali's picture
shahidali
Activity Score 4069

connection between visual and the copy is too stretched. Will give cut through which is important in a media cluttered scenario but coming back to the basics, is the message really clear? Did the communication really take place and clearly enough? No. No.

shahid

Guest's picture
Guest

mmm?

Guest's picture
Guest

Si a muchos de este foro les cuesta entender la pieza, no me quiero imaginar los clientes de Disco.

BIGWIGBLEACH's picture
BIGWIGBLEACH
Activity Score 4

si siempre estuviera cerca no necesitaria de piernas largas no???

BIGWIGBLEACH's picture
BIGWIGBLEACH
Activity Score 4

if disco is always close to me, i don´t need the long legs.

NeoAngelz's picture
NeoAngelz
Activity Score 2

poor

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