Comments (35)

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mikelite's picture
Activity Score 1031

very pretty, but that's all

Arisca's picture
Activity Score 164

my thoughts the same

Minimum's picture
Activity Score 1490

oooeh strong image

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

.nl's picture
Activity Score 207

Nice image, but not verry clear an explosion.

Guest commenter's picture
Guest commenter

it is very explosive

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Strong image, bland copy. Powerful enough for me even if I don't sea how the idea of a water nuclear explosion is specific to children (and thus to Unicef).


Join the rarely updated ad orgy here:

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree that the copy could do a better job. But I think that they've done a good job of showing how devastatingly large a number like 1.5 million children dying is by comparing it to the death count that a nuclear bomb would bring.

Nthngmn's picture
Activity Score 626

thats a little extreme dont you think? mushroom cloud....polluted drinking water? ehmmmmm, no.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

1.5 million children. people don't realize how large a number that is. But people see that mushroom cloud and automatically attribute it to a monstrous level of death and destruction. Makes you really stop and think, holy shit, that is a lot of kids.

Skotte's picture
Activity Score 24

How nice it must be fFor you to live in a place where you can take water fFor granted like that.

jillduly's picture
Activity Score 2

Nice concept. I agree about the copy too. The image is great, but would have made the
text more readable (not white on grey), I had to search for it a bit- the viewer might not bother.

bknowlden's picture
Activity Score 3647

I wish I could post images... This exact idea was done, only much better...

ellehcimeo's picture
Activity Score 3516

You can post an image! If you use the tag img between <>. I can't copy and paste it for you because it won't show up.
You can find it in the Formatting guidelines down at the bottom of the page.

dave78's picture
Activity Score 40


San Pateste's picture
San Pateste
Activity Score 139


AriesDW's picture
Activity Score 172

I really like the art direction behind it. Pretty clever yet nothing that is too far from the imagination. Some may call it unoriginal . . . However, it is pleasing to the eye and clearly makes a point. Bravo.

Rog's picture
Activity Score 6082

Cool image, but doesn't connect/relate strongly enough with the line for me.

>>>> That's not an ad. THIS is an ad.

rodadv's picture
Activity Score 18

Ufff que buen arte y el concepto dentro de todo igual me gusta. Al menos el arte le da todo el peso a la comunicacion.


Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

The water still looks "fresh" and "clean" despite the treatment of it like a nuclear explosion though! But nice art direction, but it doesn't cover up for the lack of concept.

bigbadfatmadafaka's picture
Activity Score 486

seen it twice in 2005.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

A. J. SMITH's picture
Activity Score 2824

Where did you see it twice in 2005?

ellehcimeo's picture
Activity Score 3516

Shhh. don't ask it questions. Just let it be, maybe it will figure out things on it's own.

A. J. SMITH's picture
Activity Score 2824

OK, but I want to know! He always says 'been done' and never says where.


It's only an ad.

Skotte's picture
Activity Score 24

Probably because if he tears down other people's work, then his own work will seem that much more impressive. But if he actually identifies where he's seen images in the past, then it defeats the purpose of his attack because he acknowledges that the previous ads are memorable. So he (like so many people who hawk about this site) simply say "*yawn* seen it." And never have to say anything else.

Ignore them. They are envious liars.

A. J. SMITH's picture
Activity Score 2824

Yeah that just summed up what I pretty much thought.

I can now happily ignore those sorts of posts.


It's only an ad.

otto54's picture
Activity Score 381

Nice idea, but the water is too much trasparent.

jennywhx's picture
Activity Score 1142

Photographer: Joerg Kritzer
im only interesting with him, super nice photography.

A. J. SMITH's picture
Activity Score 2824

Ooh, thats a nasty image.

I like it.

halfstring's picture
Activity Score 288

The concept could be stronger if there was a sense of scale. Right now, it feels like the explosion is confined to a kitchen sink but then again, that might be intentional.

ellehcimeo's picture
Activity Score 3516

Interesting point. Having more of a size reference might be good here.

Spanky's picture
Activity Score 4899

nice idea. slight disconnect equating polluted water to a nuclear bomb. but it works.

vexguy's picture
Activity Score 93

good work...

Barbz's picture
Activity Score 93

I like it! Great sucess!

sk's picture
Activity Score 12


Guest's picture

the AD is great! but i think the text should be at the bottom right. so that it will be readable. well, it's my opinion~