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Soldier

Agency: 
Published/Aired: 
June 2010
Description: 
Advertising Agency: Euro Rscg Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Copywriters: David Rozas, Tom Tondreau
Photographer: B-Side
Additional credits: B-Side

Comments (24)

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Highest Rated

brendansparrow's picture
brendansparrow
Activity Score 202

Although the idea is the same as every other HD tv ad, I like the execution

ace85le's picture
ace85le
Activity Score 3939

I think it works really fine here. And amazing art direction.

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Hassan Raju's picture
Hassan Raju
Activity Score 27

Umm...very common idea for HD tv....but then again its working here...and well execution...

tirthomitro's picture
tirthomitro
Activity Score 2758

"working" is the operative word here!!!

they showed me a picture & i laughed
dignity has never been photographed

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

perfect way to visually communicate

it paunch's hard.

thumb is up .

KEEP GOING.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
Activity Score 1024

I like the photo but not sure it would make me buy the television or the home cinema, whatever :)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Fidele H's picture
Fidele H
Activity Score 40

nice i like it!

mr.x's picture
mr.x
Activity Score 998

I like it! But maybe if they aimed the shooter forward, it would be better? Maybe.

Manoma's picture
Manoma
Activity Score 1108

Beautiful and immediate...
Bravo mister Bravo ;-)

And perfect execution...

rgasparoli's picture
rgasparoli
Activity Score 17

Incredible!

theoldman_son's picture
theoldman_son
Activity Score 317

Pretty cool.

Boxey's picture
Boxey
Activity Score 8881

nice

Rotzgoht's picture
Rotzgoht
Activity Score 186

I agree with Ace, this idea is way overdone for this kind of product. There are even TV spots that do the same thing. But if you're gonna take a cliche of an idea, at least do it well. And this picture does look really cool.

Glut's picture
Glut
Activity Score 3937

please, stop with this kind of ultra reality hd ads.

bakamono's picture
bakamono
Activity Score 1002

Wow people like this? I think every HDTV, Flat Panel TV, Speakers, Microphones and Gamin rigs pulled the same ad for the past 20 years.

because therefore it is

kleenex's picture
kleenex
Activity Score 43473

I still like it though.

killing joke's picture
killing joke
Activity Score 22

Cool art, but it would work better for a 3D tv...overuse idea btw

federo's picture
federo
Activity Score 781

Come on Chili!!!!! this is an old idea, good execution but old thought

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

execution is clean, im not too taken back on the idea, but great work for the client none the less

tamer samy's picture
tamer samy
Activity Score 681

great..

TAMER SAMY
www.leapstudios.net

saumya's picture
saumya
Activity Score 244

oh. yawn...

ad loving mad creative. find me on desicreative.

shahidali's picture
shahidali
Activity Score 4069

Ha ha .... like it. Good idea though not an original one cause done before. Superb execution. Its the execution that made the journey to take it from good to great.

shahid

arke1's picture
arke1
Activity Score 237

Yea not too shabby, nothing new here though. It's yet another well executed illustration making up for poor art direction.

kuzni's picture
kuzni
Activity Score 25

well known idea, but still, sure is a good execution

brendansparrow's picture
brendansparrow
Activity Score 202

Although the idea is the same as every other HD tv ad, I like the execution

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