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Directv: Mummy

Directv: Mummy
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It's ok.

Agency: EuroRSCG, Chile
CD: Juan Baraona
Art Director: Ewald Zamorano
Copywriter: Conejo
Illustrator: Patrick
Photographer: Gabriel Sckolnick

8 Comments

Rusio's picture 326 pencils

This campaign started with this commercial. At the end says:
"Some are nice only in christmas, others are nice all year long"
http://www.youtube.com/watch?v=IztJUctaJk0

pindaro's picture 538 pencils

The print campaing is quite inferior compare to the TV.

the.adnerd's picture 160 pencils

oh, great concept. enjoy it a lot.

Saltinass's picture 48 pencils

El conceto de la campaña gráfica no se sustenta por si solo. No se entiende, a veces el ser sintético perjudica una buena campaña.
Saludos.

theassailante's picture 234 pencils

english please.

mummy's mummifying the child

slim's picture 1047 pencils

Wank.

Mantufayo's picture 562 pencils

I agree with Saltinass, TV Ad is great but it doesn´t works in print, each piece has to work alone.

instinctive traveller's picture 193 pencils

Do you suppose it has to do with the copy? The payoff here sounds like a put-off. Couldn't that have been written better?
http://kettleandmug.blogspot.com

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