Directv HD: Swimmer
Advertising Agency: Euro Rscg Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Directors: Juan Carlos Ramos, Sergio Andrade.
Copywriters: David Rozas, Tom Tondreau
Photographer: B-Side
Additional credits: B-Side
Published: June 2010



19 Comments
Graphically stunning but this idea would have been put to better use to promote 3D tvs.
I couldn't agree more.
I think it works really fine here. And amazing art direction.
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i have seen same idea for printer..
the execution is good. but i think this idea has been used a couple of times before.
perfect way to visually communicate
it punch's hard.
thumb is up .
KEEP GOING.
"If you are irritated by every rub, how will you be polished?"
— Rumi
I prefer this one! :3
It's my peace and love side xD
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Awesome idea. They have taken a predictable/expected/done-before strategy and given it a really great creative execution. Stunning!
Good.
grt!!
i had smthin lk dis in mind!
Beautiful and immediate...
Bravo mister Bravo ;-)
And perfect execution...
Well done.
Same as the HP printer posters really! Nothing new in my opninion, but it's decent.
Brought to life by the imagery but I have seen similar ads to this before.
Poster Frames Stock Displays Blog. Twitter. Facebook.
The art saving the idea again
I agree with Nini and others, the idea is old, but it sure is pretty. I like how she said it better.
yawmmmm
ad loving mad creative | http://www.desicreative.com/forum
Stunning, but the water on the floor passes the wrong idea. Doesn't really say "high definition" as much as "3d"
superb!!