Directv HD: Soldier

Advertising Agency: Euro Rscg Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Directors: Juan Carlos Ramos, Sergio Andrade.
Copywriters: David Rozas, Tom Tondreau
Photographer: B-Side
Additional credits: B-Side
Published: June 2010

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24 comments

ace85le's picture
ace85le
3939 pencils

I think it works really fine here. And amazing art direction.

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Hassan Raju's picture
Hassan Raju
27 pencils

Umm...very common idea for HD tv....but then again its working here...and well execution...

tirthomitro's picture
tirthomitro
2722 pencils

"working" is the operative word here!!!

they showed me a picture & i laughed
dignity has never been photographed

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

perfect way to visually communicate

it paunch's hard.

thumb is up .

KEEP GOING.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

I like the photo but not sure it would make me buy the television or the home cinema, whatever :)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Fidele H's picture
Fidele H
40 pencils

nice i like it!

mr.x's picture
mr.x
952 pencils

I like it! But maybe if they aimed the shooter forward, it would be better? Maybe.

Manoma's picture
Manoma
1093 pencils

Beautiful and immediate...
Bravo mister Bravo ;-)

And perfect execution...

rgasparoli's picture
rgasparoli
17 pencils

Incredible!

theoldman_son's picture
theoldman_son
319 pencils

Pretty cool.

Boxey's picture
Boxey
8885 pencils

nice

Rotzgoht's picture
Rotzgoht
186 pencils

I agree with Ace, this idea is way overdone for this kind of product. There are even TV spots that do the same thing. But if you're gonna take a cliche of an idea, at least do it well. And this picture does look really cool.

Glut's picture
Glut
3947 pencils

please, stop with this kind of ultra reality hd ads.

bakamono's picture
bakamono
1006 pencils

Wow people like this? I think every HDTV, Flat Panel TV, Speakers, Microphones and Gamin rigs pulled the same ad for the past 20 years.

because therefore it is

kleenex's picture
kleenex
26878 pencils

I still like it though.

killing joke's picture
killing joke
22 pencils

Cool art, but it would work better for a 3D tv...overuse idea btw

federo's picture
federo
781 pencils

Come on Chili!!!!! this is an old idea, good execution but old thought

Ron Burgundy's picture
Ron Burgundy
1636 pencils

execution is clean, im not too taken back on the idea, but great work for the client none the less

tamer samy's picture
tamer samy
683 pencils

great..

saumya's picture
saumya
194 pencils

oh. yawn...

ad loving mad creative

shahidali's picture
shahidali
4063 pencils

Ha ha .... like it. Good idea though not an original one cause done before. Superb execution. Its the execution that made the journey to take it from good to great.

shahid

arke1's picture
arke1
237 pencils

Yea not too shabby, nothing new here though. It's yet another well executed illustration making up for poor art direction.

kuzni's picture
kuzni
25 pencils

well known idea, but still, sure is a good execution

brendansparrow's picture
brendansparrow
204 pencils

Although the idea is the same as every other HD tv ad, I like the execution

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