Directv HD: 300

Keep a better memory from your movies.

Advertising Agency: Euro RSCG Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Copywriter / Illustrator: Rodrigo Bravo
Published: February 2011

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19 comments

ace85le's picture
ace85le
3941 pencils

Very comical haha I love the idea but does it really highlight any competitive attributes? Don't think so.

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Geimima's picture
Geimima
815 pencils

love it

life is a playground

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I get the message but this isn't about 'memory' - some part missing here.

tirthomitro's picture
tirthomitro
2696 pencils

doesn't work.
doesn't match up to the other 2 ads.
quality goes for a toss.

they showed me a picture & i laughed
dignity has never been photographed

theoldman_son's picture
theoldman_son
319 pencils

Interesting approuch, but the art direction needed more thought.

HellFish's picture
HellFish
167 pencils

Boring.

niniasufle's picture
niniasufle
407 pencils

Nice

jebus's picture
jebus
470 pencils

What is the idea here? That you'll remember the movie better? Can can anyone explain what this is supposed to mean?

Glut's picture
Glut
3947 pencils

that´s right, why memory. Bad! next

bakamono's picture
bakamono
1006 pencils

What if you can't draw? Man this is bad. thing about bad ads, you can have 7!

because therefore it is

killing joke's picture
killing joke
22 pencils

Not attractive to the eye at all!

kleenex's picture
kleenex
22696 pencils

A bit too many, but I like the idea.

Bob.C's picture
Bob.C
1118 pencils

Sorry don't think it works at all visually, concept, or copy. The idea that you keep a better memory from your movies because they are HD doesn't work wonderfully (for me personally at least, maybe it does for others).
Aesthetically, distinctive. but completely unattractive. It doesn't surprise me to see that the copywriter, illustrator and creative director are the same person.

Argonath's picture
Argonath
83 pencils

awesome! I always think that way...

Rotzgoht's picture
Rotzgoht
186 pencils

Uhm, I would hope that something is lost in translation. Not to keep a "better memory" but more of a clearer picture, to remember a "clearer picture". It seems strangely simple and has six billion legs, one for every movie ever made, but is it exciting? I don't know.

saumya's picture
saumya
178 pencils

scam

ad loving mad creative

misterwiebe's picture
misterwiebe
50 pencils

How is this possible? This is an iPhone app... put on paper?!

http://itunes.apple.com/us/app/doodle-movie-challenge-pro/id320004923?...

niniasufle's picture
niniasufle
407 pencils

hahaha you caught them

Lisannel's picture
Lisannel
2 pencils

I love this. Makes me laugh haha

My personal site here

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