Directv HD: 300

Keep a better memory from your movies.

Advertising Agency: Euro RSCG Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Copywriter / Illustrator: Rodrigo Bravo
Published: February 2011

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ace85le's picture
3939 pencils

Very comical haha I love the idea but does it really highlight any competitive attributes? Don't think so.


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Geimima's picture
815 pencils

love it

life is a playground

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I get the message but this isn't about 'memory' - some part missing here.

tirthomitro's picture
2722 pencils

doesn't work.
doesn't match up to the other 2 ads.
quality goes for a toss.

they showed me a picture & i laughed
dignity has never been photographed

theoldman_son's picture
319 pencils

Interesting approuch, but the art direction needed more thought.

HellFish's picture
167 pencils


niniasufle's picture
407 pencils


jebus's picture
472 pencils

What is the idea here? That you'll remember the movie better? Can can anyone explain what this is supposed to mean?

Glut's picture
3947 pencils

that´s right, why memory. Bad! next

bakamono's picture
1006 pencils

What if you can't draw? Man this is bad. thing about bad ads, you can have 7!

because therefore it is

killing joke's picture
killing joke
22 pencils

Not attractive to the eye at all!

kleenex's picture
26441 pencils

A bit too many, but I like the idea.

Bob.C's picture
1135 pencils

Sorry don't think it works at all visually, concept, or copy. The idea that you keep a better memory from your movies because they are HD doesn't work wonderfully (for me personally at least, maybe it does for others).
Aesthetically, distinctive. but completely unattractive. It doesn't surprise me to see that the copywriter, illustrator and creative director are the same person.

Argonath's picture
83 pencils

awesome! I always think that way...

Rotzgoht's picture
186 pencils

Uhm, I would hope that something is lost in translation. Not to keep a "better memory" but more of a clearer picture, to remember a "clearer picture". It seems strangely simple and has six billion legs, one for every movie ever made, but is it exciting? I don't know.

saumya's picture
194 pencils


ad loving mad creative

misterwiebe's picture
50 pencils

How is this possible? This is an iPhone app... put on paper?!

niniasufle's picture
407 pencils

hahaha you caught them

Lisannel's picture
2 pencils

I love this. Makes me laugh haha

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