Directions Youth Services Centre: Sexual abuse
Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
Published: August 2008
13 Comments
Nice idea, but her makeup is just a bit too much. She looks more like a small-time hooker than a runaway -- and maybe that's supposed to be the "after story", but it feels shoehorned on.
So a girl with makeup is usually a small-time hooker? Wow, what an interesting insight, mister seanmartin
No, Mister LeeHarvey -- the point is that if you want to create sympathy for your character here, you'd soften the look as much as possible. You wouldnt overemphasize the makeup -- if anything, you'd shoot with as little as possible. Did you miss that particular class in art direction?
Sorry teacher, I'm a copywriter.
Yeah, I noticed. How're those classes coming along, grasshopper?
Haha, finally you're really funny! I can walk on ricepaper now, Master, aren't you proud of me? >;-p
I guess it's her facial expression that is not gloomy or dejected enough. For a second I thought she is smiling.
And her pants are ripped of with scissors, pretty lame...
>>> Designed to be signed...
very nice concept but she's got a smug look on her face!
www.wordsofbabel.blogspot.com
She's too hot to be only "a kid on the street". But nice ad.
is she pouting?
SJB
pardon me for saying this, but i think some kids may escape home for fun if they find this ad.
nice try though...
shahid
omg she´s hot
for a "no copy/paste" world day.