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Directions Youth Services Centre: Sexual abuse

Directions Youth Services Centre: Sexual abuse
Your rating: None Average: 5.8 (10 votes)

Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
Published: August 2008

Comments

SeanMartin's picture
Guest | Thu, 2008-09-25 08:30

Nice idea, but her makeup is just a bit too much. She looks more like a small-time hooker than a runaway -- and maybe that's supposed to be the "after story", but it feels shoehorned on.

LeeHarvey's picture 1798 pencils
LeeHarvey | Thu, 2008-09-25 09:20

So a girl with makeup is usually a small-time hooker? Wow, what an interesting insight, mister seanmartin

SeanMartin's picture
Guest | Thu, 2008-09-25 09:51

No, Mister LeeHarvey -- the point is that if you want to create sympathy for your character here, you'd soften the look as much as possible. You wouldnt overemphasize the makeup -- if anything, you'd shoot with as little as possible. Did you miss that particular class in art direction?

LeeHarvey's picture 1798 pencils
LeeHarvey | Fri, 2008-09-26 02:35

Sorry teacher, I'm a copywriter.

SeanMartin's picture
Guest | Fri, 2008-09-26 06:59

Yeah, I noticed. How're those classes coming along, grasshopper?

LeeHarvey's picture 1798 pencils
LeeHarvey | Mon, 2008-09-29 04:12

Haha, finally you're really funny! I can walk on ricepaper now, Master, aren't you proud of me? >;-p

teenquey's picture 296 pencils
teenquey | Thu, 2008-09-25 22:18

I guess it's her facial expression that is not gloomy or dejected enough. For a second I thought she is smiling.

skeMaMen's picture 248 pencils
skeMaMen | Thu, 2008-09-25 08:50

And her pants are ripped of with scissors, pretty lame...

>>> Designed to be signed...

vidya.shankaran's picture 349 pencils
vidya.shankaran | Thu, 2008-09-25 09:38

very nice concept but she's got a smug look on her face!

www.wordsofbabel.blogspot.com

agraciotti's picture 22 pencils
agraciotti | Thu, 2008-09-25 14:48

She's too hot to be only "a kid on the street". But nice ad.

slip's picture 817 pencils
slip | Fri, 2008-09-26 03:08

is she pouting?

SJB

shahidali's picture 1262 pencils
shahidali | Sat, 2008-09-27 01:06

pardon me for saying this, but i think some kids may escape home for fun if they find this ad.
nice try though...

shahid

vvhisky's picture 118 pencils
vvhisky | Mon, 2008-09-29 15:24

omg she´s hot

for a "no copy/paste" world day.

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